Email Click Retargeting

Create an AI-derived attribute

Build a segment

Generate retargeting email content per click topic. Pricing-page click:

Build a 2-touch journey triggered when email_clicked fires on a high-signal link. Touch 1 (Day 1): topic-matched follow-up. Touch 2 (Day 5): if no further engagement, offer a soft CTA (book a chat / try free / talk to AE based on company size). If user clicks something during this journey, reset to a fresh topic-matched cadence. Exit on: meeting_scheduled, deal_created, or 10-day timeout. Throttle hard: never trigger this journey more than once per week per user — clicks happen constantly, don

Compose a click-retargeting dashboard: retargeting trigger volume by click topic, follow-up engagement rate (do retargeting emails get higher engagement than the original — they should: matched intent), click-to-meeting conversion rate, click-to-deal conversion rate. The killer chart: compare conversion rate of click-retargeted users vs. control (users who clicked but received no retargeting) — typically retargeting drives 2-3x higher conversion. Surfaces evidence of behavioral-nurture value.