Know which email actually drove the purchase, not just the open

Attributing a purchase to "email" as a channel is too coarse. This funnels from send through open, click, to purchase per campaign, with revenue-per-email as the tiebreaker metric.

AnalyticsData AnalystEcommerceQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Builds an email-to-purchase funnel per campaign using send/open/click/purchase events, with revenue-per-email calculated so campaigns can be ranked on actual return, not just click rate.

You get

an email-to-purchase funnel with revenue-per-email

How it works

Follow email opens to orders

build_funnel_report

A four step funnel from email opened to clicked, product page viewed and order placed inside 7 days, split by the top 10 campaigns. Adds median time to convert and revenue per email opened, and flags the best and worst campaign on each step.

Produces:Report

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