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Intempt

Know which email actually drove the purchase, not just the open

Attributing a purchase to "email" as a channel is too coarse. This funnels from send through open, click, to purchase per campaign, with revenue-per-email as the tiebreaker metric.

AnalyzeData AnalystEcommerceQuick setup1 step1 output
Report

Report produced by this recipe.

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What it does

Builds an email-to-purchase funnel per campaign using send/open/click/purchase events, with revenue-per-email calculated so campaigns can be ranked on actual return, not just click rate.

You get

an email-to-purchase funnel with revenue-per-email

How it works

1

Build Funnel Report

build_funnel_report

Configure and materialize the report described below.

Produces:Report

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Email to Purchase Funnel Report | Intempt