Net MRR change hides five different things happening at once: new business, expansion, contraction, churn, and reactivation. This decomposes it into the canonical SaaS waterfall so each driver is visible on its own.
Report produced by this recipe.
Computes the canonical MRR waterfall - new, expansion, contraction, churn, and reactivation - per month, derived from real subscription_updated delta events rather than estimated.
an MRR movement waterfall
Configure and materialize the report described below.
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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