A shift in your customer base's plan mix happens gradually and is easy to miss month to month. This tracks % of revenue and % of customers per plan over time, so up-market or down-market drift becomes obvious.
Report produced by this recipe.
Tracks the percentage of revenue and percentage of customers attributable to each plan tier over time, surfacing directional drift toward higher or lower tiers.
a plan-tier mix shift report
Configure and materialize the report described below.
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Statistical significance, sample size, and days-to-go.
Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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