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Give your best customers something a regular loyalty tier doesn't

Most loyalty programs treat every member the same after a point threshold. This identifies true VIPs specifically and builds exclusive experiences and retention experiments around them, with a dashboard to track what's working.

Marketexperience-optimizerEcommerceAdvanced6 steps6 outputs
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Attribute Segment Personalization Journey Experiment Dashboard
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What it does

Identifies VIP customers, builds exclusive experiences and retention experiments for them, and tracks program performance on a dashboard.

You get

a VIP-specific loyalty program with its own performance dashboard

How it works

1

Compute Customer Value

create_ai_attribute

Define an AI-derived customer_value_tier attribute using LTV, frequency, and recency.

Produces:Attribute
2

Segment Vips

Create Segment

Segment VIPs into tiers (silver, gold, platinum) by value tier with thresholds.

Produces:Segment
3

Build Exclusive Personalization

create_personalization

Configure VIP-only personalizations: early access, exclusive products, free shipping.

Produces:Personalization
4

Build Vip Journey

Create Journey

Build a VIP-specific journey with appreciation touches and tier-up encouragement.

Produces:Journey
5

Build Experiment

Run Experiment

Add experiments comparing reward types (discount vs experience vs status).

Produces:Experiment
6

Build Dashboard

Build Dashboard

Compose a dashboard tracking VIP retention rate, average revenue per tier, and tier-up rate.

Produces:Dashboard

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VIP Loyalty Program | Intempt