Fields USA
An equipment retailer selling to police departments across the country.
Fields USA is a lifecycle run. The job was lifetime value: catch the carts and the browses before they go cold, and bring buyers back with the right product at the right moment.
Every number here is pulled straight from the production event store, and it is a floor, not a ceiling. Projects get pruned and archived over the years, so what survived to be counted is the smaller part of what we ran.
"Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey."
The programs, with their real reach
You Left Something Behind
600+ usersCart recovery. Abandoned-cart journey that recovers the order before it's lost.
Quick reminder - what you viewed is still in stock
1,300+ sendsBrowse abandonment. Fires on a viewed product that never made it to cart.
Your Personalized Picks Are Waiting
760+ sendsRecommendations. Catalog-driven recs tuned to what the department actually buys.
Acquisition, conversion, retention
Acquisition
437K+ tracked buyers on one profile
Every visit, product view, and order resolves to one buyer profile, so a police department that buys across months reads as a single relationship rather than a string of anonymous sessions. That profile is what makes the lifecycle work possible.
Conversion
Catching carts and browses before they go cold
Conversion here is recovery. A cart that stalls gets a journey, a product viewed and dropped gets an in-stock reminder, and both are timed to the buyer, not the clock. The point is to turn intent the store already earned into an order.
Retention
Lifetime value through cross-sell and recs
A department that buys once should buy again. Personalized picks pull from the catalog against each buyer's real history, and cross-sell and upsell journeys lift the lifetime value of a relationship that, for this customer, can run for years.
Fields USA sells duty equipment to police departments, a buyer with long cycles and real repeat value. The mandate was lifetime value, so the whole engagement ran as lifecycle.
We built the recovery layer first: cart and browse abandonment journeys that catch intent the store already earned, timed to the buyer. Then the growth layer: personalized picks and cross-sell journeys pulling from the catalog against each department's real buying history.
The result is a 437K+ user base read as real relationships instead of sessions, with seven journeys working to raise the value of each one.
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