FieldsUSA
The problem
FieldsUSA attracts high-intent shoppers browsing a large, specialized catalog. With Intempt, they unified browsing behavior, product interest, and purchase history into a single customer view, enabling real-time personalization, intent-based segmentation, and timely follow-ups. The result is more relevant commerce experiences and stronger repeat purchases.
What Intempt ran
High-intent shoppers browsed a large, specialized outdoor catalog, and browsing, product interest and purchase history sat in different places. We unified them into one customer view, then ran real-time personalization, intent-based segmentation and timely follow-ups on top of it, judging experiments on revenue per visitor.
The lesson
Judge experiments on revenue per visitor instead of conversion rate. A variant can win on conversions and still lose on revenue, and repeat buying only shows up when the whole journey is in one view.
In their words
Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.
Eric Gardner, COO, FieldsUSA