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Blu is the only AI growth platform with the judgment you want in a strategist, the expertise you want in a growth team, and all the tools it needs to turn context into execution. This is vibe marketing.

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autonomous skills

~240

total actions

specialist assistants

Say what you want. Blu makes it happen.

It's got judgment

Blu reads your data, watches your funnel, and decides what to do next. It makes recommendations and takes feedback — so you don't have to think of everything.

It's an Intempt expert

It knows every feature — analytics, journeys, A/B tests, outreach, scheduling. Why dig through docs when you can just tell Blu?

It's tireless

Ask it to run multiple campaigns, research dozens of accounts, draft hundreds of emails. It never loses stamina or interest.

Skills Reference

Every skill Blu can execute

35 autonomous skills across 9 specialist assistants — the complete catalog.

Data Analyst

Surface funnel leaks, revenue trends, and recommend actions — grounded in your real event data

4 skills23 actionsView

Analytics Foundation

ALL

Map events, build core reports, compose executive dashboard. Without this, all dashboards show empty data.

Data Engineer / Growth Engineer

Replaces Mixpanel/Amplitude setup + CDP event mapping

EventsReports-InsightsReports-FunnelsReports-RetentionReports-PathsDashboards

→Audit existing event tracking and identify gaps

→Define canonical events and properties

→Create core funnel and retention reports

→Build foundational audience segments

→Compose executive KPI dashboard

→Set anomaly detection on key metrics

→Verify data flows and report accuracy

7 actions

Business Review Package

ALL

Produce periodic business review — headline metrics, wins, concerns, comparisons, actions.

Head of Growth / VP Analytics / CEO

Replaces Manual dashboard reviews

Reports-InsightsReports-FunnelsReports-RetentionDashboards

→Extract headline KPIs for the period

→Period-over-period and cohort comparisons

→Identify top wins and positive trends

→Surface underperforming metrics and risks

→Generate prioritized action items

→Format into shareable review document

6 actions

Data Quality & Source Health

ALL

Monitor integration health — sources connected? Events flowing? Schema drift? Identity resolution working?

Data Engineer / Marketing Ops

Replaces Segment/mParticle source monitoring

EventsDashboardsWorkflows

→Check all connected data sources

→Verify events are flowing correctly

→Detect schema drift and mismatches

→Validate identity resolution coverage

→Identify missing or stale data

→Generate data health scorecard

6 actions

Interactive Data Exploration

ALL

Conversational data analysis — ask a question, get inline chart, drill deeper, then build from insight.

Any user asking a data question

Replaces Mixpanel/Amplitude ad-hoc exploration

Reports-InsightsReports-FunnelsReports-RetentionReports-PathsDashboards

Conversational

Creative Assistant

Generate on-brand email, SMS, push, and landing page copy with built-in personalization

3 skills22 actionsView

Brand Kit & Design System Setup

ALL

Set up entire Brand Kit — identity, voice, design system, personas, knowledge base, channels.

Designer / Brand Manager / Marketing Ops

Replaces Brand setup across multiple tools

Brand Kit

→Configure brand name, logo, colors, fonts

→Define tone, vocabulary, blocked terms

→Create audience personas for targeting

→Build email and content templates

→Upload product and brand knowledge base

→Configure channel-specific guidelines

→Set image style and AI generation rules

→Add compliance and disclaimer rules

→Quality score validation for all content

→Activate Brand Kit across all assistants

10 actions

Campaign Content Production

ALL

Produce channel-ready content — all 9 types — with brand voice, A/B variants, multi-language.

Marketing Manager / Content Writer / SDR

Replaces Braze/Klaviyo content creation

Content BuilderBrand Kit

→Define campaign objective and audience

→Generate email, SMS, push, landing page copy

→Create subject line and body variants

→Generate AI images matching brand style

→Translate and adapt for multiple languages

→Quality-score each piece against Brand Kit

→Push content to campaign channels

7 actions

Content Performance Review

ALL

Pull performance data, identify what's working, diagnose underperformers, generate improvements.

Marketing Manager

Replaces Klaviyo/Braze analytics + manual content auditing

Reports-InsightsContent Builder

→Aggregate content performance metrics

→Identify top and bottom performers

→Analyze why underperformers failed

→Generate revised copy and subject lines

→Document winning patterns for future use

5 actions

Experience Optimizer

Configure A/B tests and web personalizations with hypothesis-driven experiment design

4 skills26 actionsView

CRO Program

ALL

Run structured conversion optimization — find drop-offs, design experiments, create variants, analyze, ship/kill, design next test.

Growth PM / Experimentation Manager

Replaces Optimizely/VWO experimentation platform

Reports-FunnelsExperimentsPersonalizationsContentDashboards

→Identify conversion drop-off points

→Form data-backed test hypotheses

→Design experiment with metrics and guardrails

→Create control and variant experiences

→Deploy experiment with sample sizing

→Track significance and confidence intervals

→Ship winner or kill based on results

→Design the next experiment from learnings

8 actions

Personalization & Recommendations

ECOMM

Set up personalization engine and product recommendation feeds across web, email, and app surfaces.

Merchandiser / Web Designer / Email Marketer

Replaces Dynamic Yield/Nosto personalization engine

RecommendationsPersonalizationsSegmentsExperimentsContentJourneysDashboards

→Connect product catalog and attributes

→Configure recommendation algorithms

→Define audience targeting rules

→Place widgets on web, email, and app

→Set fallback content for cold-start users

→A/B test recommendation strategies

→Track revenue attributed to recommendations

7 actions

Testing Retrospective

ALL

Review a period's experimentation results and build next quarter's testing roadmap.

Growth PM / VP Product

Replaces Optimizely reporting + manual analysis

ExperimentsReports-InsightsDashboards

→Pull results from all completed experiments

→Identify winning and losing patterns

→Measure testing velocity and coverage

→Build next quarter's testing roadmap

→Format retrospective for stakeholders

5 actions

VIP & Loyalty Program

ECOMM

Identify top customers, create tier-based segments, deliver exclusive experiences.

eCommerce Manager / CRM Manager

Replaces Klaviyo VIP flows + Dynamic Yield/Nosto VIP personalization

AI AttributesSegmentsPersonalizationsJourneysExperimentsDashboards

→Score and rank customers by LTV and frequency

→Create tier-based segments (Gold, Platinum, Diamond)

→Design tier-specific rewards and experiences

→Build VIP welcome and upgrade journeys

→Set up early access and exclusive offers

→Track VIP revenue lift and retention

6 actions

Journey Builder

Multi-channel automated flows with contextual triggers, liquid personalization, and goal tracking

10 skills76 actionsView

B2B Nurture & Deal Acceleration

B2B

Score leads, segment by readiness, route hot leads to sales, nurture the rest.

Demand Gen / Marketing Ops

Replaces HubSpot lead nurture sequences

AI AttributesSegmentsWorkflowsJourneysContentDashboards

→Build lead scoring model from behavior + fit

→Segment by readiness tier (hot, warm, cold)

→Auto-route hot leads to sales reps

→Build multi-step nurture journey for warm leads

→Generate educational drip content

→Notify sales when leads cross threshold

→Automate MQL-to-SQL handoff

→Track pipeline velocity and conversion

8 actions

Browse Abandonment

ECOMM

Target visitors who viewed products but didn't add to cart — earlier funnel stage than cart recovery, softer messaging with recommendations.

Growth Marketer / eCommerce Manager

Replaces Klaviyo Browse Abandonment flow

SegmentsJourneysContentRecommendationsExperimentsReports-Funnels

→Set product_viewed without add_to_cart trigger

→Filter by browse depth and frequency

→Include viewed + similar product recommendations

→Build soft-touch email sequence

→Generate discovery-focused messaging

→Exclude recent purchasers and cart abandoners

→Track browse-to-cart and browse-to-purchase rates

7 actions

Cart Recovery

ECOMM

Build a complete cart abandonment recovery system — segment, journey, content, A/B test, dashboard, alert, and performance readout.

Growth Marketer / eCommerce Manager

Replaces Klaviyo Abandoned Cart flow

SegmentsJourneysContentExperimentsDashboardsWorkflowsReports

→Identify cart abandoners by value and recency

→Build multi-step email + SMS recovery flow

→Generate personalized recovery messaging

→Add conditional discount logic

→Test subject lines and send times

→Add scarcity and countdown elements

→Build recovery rate tracking dashboard

→High-value cart abandonment Slack alerts

→Weekly performance summary with trends

9 actions

Churn Prevention

SAAS

Build early warning system — score churn risk, alert CSMs for high-risk, auto-engage medium-risk, measure impact on retention.

CSM / SaaS PM

Replaces Braze churn prevention + custom analytics

AI AttributesSegmentsWorkflowsJourneysContentReports-RetentionDashboards

→Build churn risk scoring model

→Tier accounts by risk level

→Notify CSMs for high-risk accounts

→Auto-engage medium-risk with re-activation

→Generate value-reminder messaging

→Design retention offers for at-risk users

→Build multi-touch save journey

→Track save rate and retention impact

→Weekly churn risk review for leadership

9 actions

Event-Triggered Alerts

ECOMM

Notify customers when products are back in stock, prices drop, or for birthday/anniversary milestones. Highest purchase intent flows.

eCommerce Manager / Merchandiser

Replaces Klaviyo Back in Stock + Price Drop flows

SegmentsJourneysContentDashboards

→Configure back-in-stock and price drop events

→Build alert opt-in collection flow

→Send real-time email/SMS/push notifications

→Birthday and anniversary reward journeys

→Dynamic product-specific messaging

→Track alert-to-purchase conversion

6 actions

Post-Purchase Nurture

ECOMM

Build the post-purchase sequence that turns one-time buyers into repeat customers — thank you, review, brand education.

eCommerce Manager / Email Marketer

Replaces Klaviyo Post-Purchase + Product Review flows

SegmentsJourneysContentExperimentsDashboards

→Immediate order confirmation and gratitude

→Product usage tips and brand story

→Request product review at optimal timing

→Recommend complementary products

→Introduce loyalty program and perks

→Trigger referral ask after positive signals

→Track repeat purchase rate and LTV impact

7 actions

Replenishment & Cross-Sell

ECOMM

Automate reorder reminders for consumable products, cross-sell complementary items, and drive referrals from satisfied customers.

eCommerce Manager / Growth Marketer

Replaces Klaviyo Replenishment + Cross-Sell flows

SegmentsJourneysContentRecommendationsExperimentsDashboards

→Calculate average consumption cycles

→Send reorder reminders before product runs out

→Suggest complementary product bundles

→Offer subscription conversion for repeat buyers

→Trigger referral program for satisfied customers

→Build multi-channel replenishment flow

→Track reorder rate and subscription conversion

7 actions

Trial-to-Paid Activation

SAAS

Build the scoring → segmentation → onboarding → measurement system that converts trial users to paying customers.

SaaS PM / Growth Marketer

Replaces Braze onboarding automation

AI AttributesSegmentsJourneysContentReports-FunnelsReports-Retention

→Build activation scoring from feature adoption

→Define key activation milestones (Aha moments)

→Tier trials by activation progress

→Build milestone-driven onboarding journey

→Trigger in-app and email nudges for stalled users

→Timed upgrade prompts at peak engagement

→Notify sales for high-value trial accounts

→Track trial-to-paid funnel and time-to-convert

8 actions

Welcome Series

ALL

Build the first-touch email sequence for new subscribers — the #1 revenue-generating automated flow.

Marketing Manager / eCommerce Manager

Replaces Klaviyo Welcome Series

SegmentsJourneysContentExperimentsDashboardsReports

→Set user_created or subscribe event trigger

→Immediate welcome email with brand introduction

→Share top content, products, or features

→Customer stories and testimonials

→First-purchase discount or trial extension

→Branch by engagement and click behavior

→Test subject lines and send cadence

→Track welcome-to-purchase conversion

8 actions

Win-Back & Re-Engagement

ALL

Identify lapsed users at increasing severity tiers and run progressive re-engagement.

Growth Marketer

Replaces Klaviyo Win-Back flow

SegmentsJourneysContentReports-RetentionExperiments

→Set lapse thresholds (30/60/90 days inactive)

→Segment by lapse severity

→Early lapse: 'We miss you' messaging

→Mid lapse: Discount or exclusive offer

→Late lapse: Final re-engagement attempt

→Suppress non-responders to protect deliverability

→Track reactivation rate by tier

7 actions

RevOps Automator

Automate CRM syncs, lead routing, scoring, enrichment, and pipeline workflows

6 skills41 actionsView

Compliance & Privacy Setup

ALL

Audit compliance, fix email config, verify consent tracking, build exclusion segments.

Marketing Ops / Legal

Replaces Manual compliance setup across tools

PrivacyBrand KitEventsSegments

→Review current compliance posture

→Fix SPF, DKIM, DMARC, and sender reputation

→Verify consent tracking and opt-in flows

→Build suppression and exclusion segments

→Configure data retention and deletion rules

→Generate compliance readiness scorecard

6 actions

Customer Onboarding

B2B

Build post-sale onboarding system — account setup, task checklist, kickoff, email journey, completion funnel.

CSM / Account Manager

Replaces HubSpot onboarding workflows

AccountsTasksMeetingsJourneysReports-Funnels

→Auto-create account and assign CSM

→Generate onboarding task checklist

→Schedule and prep kickoff meeting

→Build onboarding email drip sequence

→Track onboarding milestone completion

→Flag stalled onboardings to leadership

→Track time-to-value and activation funnel

7 actions

Lead Qualification & Routing

B2B

Build scoring model, tier segments, routing workflow, and nurture journey for lead-to-deal conversion.

RevOps / Sales Ops

Replaces HubSpot lead scoring + routing

AI AttributesSegmentsWorkflowsJourneysDashboards

→Build fit + behavior lead scoring model

→Define MQL/SQL threshold segments

→Auto-route qualified leads to right rep

→Auto-enrich leads with firmographic data

→Build nurture journey for sub-threshold leads

→Configure CRM field updates and notifications

→Track lead-to-deal conversion by source

7 actions

Revenue Forecasting

B2B

Set up weighted pipeline forecasting, commit categories, weekly cadence, and variance tracking dashboard.

Sales Manager / VP Sales

Replaces Gong Forecast + HubSpot Forecasting

DealsWorkflowsDashboardsReports-Insights

→Configure deal stages with weighted probabilities

→Define commit, best-case, and pipeline categories

→Calculate weighted pipeline forecast

→Set up weekly forecast review workflow

→Track forecast accuracy and variance

→Build forecast dashboard for leadership

6 actions

Sales Pipeline Automation

B2B

Configure deal stages, automate transitions, detect stale deals, handle won/lost outcomes.

Sales Manager / RevOps

Replaces Pipedrive/HubSpot pipeline automation

DealsWorkflowsTasksAccountsDashboards

→Define deal stages and required fields

→Automate stage transitions on signals

→Detect and flag stale deals by age

→Auto-create tasks on stage changes

→Trigger post-win onboarding workflow

→Trigger loss analysis and recycle flow

→Periodic pipeline cleanup automation

→Pipeline health and velocity dashboard

8 actions

Sunset & List Hygiene

ALL

Identify unengaged subscribers, attempt re-engagement, cleanly suppress non-responders to protect deliverability.

Marketing Ops / Email Manager

Replaces Klaviyo Sunset flow

SegmentsJourneysContentWorkflowsDashboards

→Find subscribers with no engagement (90+ days)

→Tier by engagement recency

→Send last-chance re-engagement campaign

→Grace period for response

→Move non-responders to suppression list

→Remove invalid and bounced addresses

→Track list health and deliverability metrics

7 actions

Outreach Rep

Research, draft personalized outreach, manage replies, and automate follow-up sequences

3 skills22 actionsView

Cold Outbound Campaign

B2B

Build structured outbound system — target, sequence, content, deliverability, snippets, tracking.

SDR / AE

Replaces Outreach/Salesloft sequences

SegmentsJourneysContentInboxSchedulingDashboards

→Define ideal customer profile and build target list

→Enrich prospects with signals and intel

→Build multi-touch outbound sequence

→Generate personalized email and LinkedIn copy

→Configure domain warmup and deliverability

→Create reusable response snippets

→Monitor opens, replies, and meetings booked

→Iterate on messaging based on reply data

8 actions

Deal Management

B2B

Ongoing pipeline management — health review, follow-ups, meeting prep, forecast, expansion.

AE / Sales Manager

Replaces Pipedrive deal management

DealsTasksMeetingsAccounts

→Daily pipeline health review

→Auto-generate contextual follow-up emails

→Meeting prep briefs with account context

→Update deal probabilities and close dates

→Identify upsell and expansion opportunities

→Weekly deal progress summary

6 actions

Inbox

ALL

Set up multi-channel inbox — email, chat, WhatsApp, voice — with AI drafts, snippets, routing.

Support Agent / AE

Replaces Outreach/Salesloft inbox

InboxBrand KitContentDashboards

→Link email, chat, WhatsApp, and voice channels

→Set routing rules by topic, account, and rep

→Auto-draft replies using conversation context

→Build reusable response snippet library

→Auto-tag conversations by intent and urgency

→Configure response time SLAs and escalations

→Log all conversations to contact and deal records

→Track response time, resolution, and CSAT

8 actions

Account Researcher

AI-powered lead scores, engagement scores, company research, and account health monitoring

1 skills6 actionsView

Account Intelligence

B2B

Deep-dive a single account or review entire portfolio — stakeholders, engagement, risks, expansion, brief.

Account Manager / CSM / SDR

Replaces HubSpot/Attio account intelligence

AccountsUsersDealsTasksDashboards

→Pull firmographics, tech stack, and news

→Map key decision-makers and champions

→Score account engagement across channels

→Identify churn signals and competitive threats

→Find upsell and cross-sell opportunities

→Generate account brief for sales team

6 actions

Scheduling Assistant

Booking links, round-robin routing, calendar sync, and no-show recovery automation

1 skills7 actionsView

Scheduling & Booking Setup

B2B

Set up booking infrastructure — types, availability, routing, pages, post-booking automation.

Sales Ops Manager

Replaces Calendly/ChiliPiper

SchedulingWorkflowsBrand KitDashboards

→Configure meeting types (demo, discovery, support)

→Set team availability and time zones

→Round-robin and territory-based routing

→Build branded booking pages

→Auto-confirmation and reminder sequences

→Configure no-show detection and follow-up

→Link bookings to contacts and deals

7 actions

Meeting Notetaker

Capture summaries, extract decisions and objections, draft follow-ups, and update CRM automatically

3 skills19 actionsView

Meeting Intelligence

B2B

Set up recording, transcription, post-meeting automation, coaching, prep briefs.

Sales Manager / Sales Rep

Replaces Gong/Fireflies recording + transcription

MeetingsTasksDealsWorkflowsDashboards

→Auto-join and record meetings

→Speaker-labeled transcription

→Extract decisions, objections, action items

→Auto-draft and send follow-up emails

→Log meeting notes to deal and contact records

→Generate pre-meeting briefs with account context

6 actions

Sales Coaching & Performance

B2B

Build coaching scorecards, track talk-listen ratios, question frequency, and rep benchmarking program.

Sales Manager / VP Sales

Replaces Gong Coaching + Outreach rep analytics

MeetingsDealsTasksDashboards

→Build coaching scorecards per call type

→Track talk-listen ratio and question frequency

→Compare rep performance against team averages

→Surface best-practice call snippets

→Generate coaching feedback for each rep

→Build coaching performance dashboard

6 actions

Win/Loss Analysis

B2B

Analyze patterns across won vs. lost deals — what winners say differently, which objections kill deals, competitive intel.

Sales Manager / VP Sales

Replaces Gong deal intelligence + competitive intelligence

MeetingsDealsTasksDashboards

→Aggregate meeting data from won and lost deals

→Identify language patterns in winning calls

→Map objection frequency and resolution rates

→Extract competitive mentions and positioning

→Identify which stages have highest loss rate

→Generate winning talk tracks and rebuttals

→Monthly win/loss intelligence report

7 actions

35 skills · 242 actions · 9 assistants

Growth tactics showcase featuring analytics, product recommendations, and customer engagement tools

Growth Playbooks

Ready-made strategies for every stage

Pre-built playbooks across sales, creative, and lifecycle. Pick a strategy, launch it, and let Blu handle the execution.

Browse playbooks

Frequently asked questions about Blu

Everything you need to know about your all-in-one growth agent

Standalone tools generate output in isolation. Blu works inside the platform with your segments, events, journeys, CRM records, and goals. Every action is grounded in real customer data and connected to measurable outcomes.

You can start with whichever assistants matter most to your team. Every assistant works independently, and they get more powerful when combined because they share the same customer data layer.

No. Blu creates drafts, recommendations, and proposed actions. You review and approve before anything goes live. Guardrails keep you in control while automation removes the busywork.

At minimum: identified users and core events (visit, signup, key actions, purchase or upgrade). The more complete your event schema and lifecycle signals, the more reliable predictions and personalization become.

You set tone, structure, required terms, and blocked terms in your Brand Kit. Blu generates within those constraints: templates for consistency, AI for variation and context, humans for final approval.

Yes. Intempt integrates with your current stack. Many teams start by connecting existing tools and running execution through Blu, then reduce tool switching over time.

Scores update as new events arrive. If a user shows intent (pricing visits, activation actions, repeat usage), scores adjust so campaigns, journeys, and sales priorities react while the window is open.

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