Data Analyst · Part of Blu

Data Analyst

Surface funnel leaks, revenue trends, and recommend actions — grounded in your real event data

✦ 4 templates✦ 7 skills✦ No credit card required

All Assistants

Data Analyst Skills 4

Each skill is a multi-step workflow Blu executes end-to-end. Click “Ask Blu” to load a ready-to-go prompt.

Analytics Foundation

ALL

Map events, build core reports, compose executive dashboard. Without this, all dashboards show empty data.

Data Engineer / Growth Engineer

Replaces Mixpanel/Amplitude setup + CDP event mapping

EventsReports-InsightsReports-FunnelsReports-RetentionReports-PathsDashboards

→Audit existing event tracking and identify gaps

→Define canonical events and properties

→Create core funnel and retention reports

→Build foundational audience segments

→Compose executive KPI dashboard

→Set anomaly detection on key metrics

→Verify data flows and report accuracy

7 actions

Business Review Package

ALL

Produce periodic business review — headline metrics, wins, concerns, comparisons, actions.

Head of Growth / VP Analytics / CEO

Replaces Manual dashboard reviews

Reports-InsightsReports-FunnelsReports-RetentionDashboards

→Extract headline KPIs for the period

→Period-over-period and cohort comparisons

→Identify top wins and positive trends

→Surface underperforming metrics and risks

→Generate prioritized action items

→Format into shareable review document

6 actions

Data Quality & Source Health

ALL

Monitor integration health — sources connected? Events flowing? Schema drift? Identity resolution working?

Data Engineer / Marketing Ops

Replaces Segment/mParticle source monitoring

EventsDashboardsWorkflows

→Check all connected data sources

→Verify events are flowing correctly

→Detect schema drift and mismatches

→Validate identity resolution coverage

→Identify missing or stale data

→Generate data health scorecard

6 actions

Interactive Data Exploration

ALL

Conversational data analysis — ask a question, get inline chart, drill deeper, then build from insight.

Any user asking a data question

Replaces Mixpanel/Amplitude ad-hoc exploration

Reports-InsightsReports-FunnelsReports-RetentionReports-PathsDashboards

Conversational

Surface funnel leaks, revenue trends, and recommend actions

Natural language queries

Ask questions in plain English. Blu returns charts, trends, and summaries from your event and profile data instantly.

Anomaly detection

Blu monitors your key metrics and surfaces unexpected drops or spikes before you think to check.

Cross-platform reporting

Pull behavioral data, campaign performance, and revenue attribution into a single answer.

Explore the team

9 specialist assistants, orchestrated by Blu

Creative Assistant

Generate on-brand email, SMS, push, and landing page copy with built-in personalization

Experience Optimizer

Configure A/B tests and web personalizations with hypothesis-driven experiment design

Journey Builder

Multi-channel automated flows with contextual triggers, liquid personalization, and goal tracking

RevOps Automator

Automate CRM syncs, lead routing, scoring, enrichment, and pipeline workflows

Outreach Rep

Research, draft personalized outreach, manage replies, and automate follow-up sequences

Account Researcher

AI-powered lead scores, engagement scores, company research, and account health monitoring

Scheduling Assistant

Booking links, round-robin routing, calendar sync, and no-show recovery automation

Meeting Notetaker

Capture summaries, extract decisions and objections, draft follow-ups, and update CRM automatically