Journey Builder Skills 10
Each skill is a multi-step workflow Blu executes end-to-end. Click “Ask Blu” to load a ready-to-go prompt.
B2B Nurture & Deal Acceleration
B2BScore leads, segment by readiness, route hot leads to sales, nurture the rest.
Demand Gen / Marketing Ops Replaces HubSpot lead nurture sequences AI AttributesSegmentsWorkflowsJourneysContentDashboards
→Build lead scoring model from behavior + fit
→Segment by readiness tier (hot, warm, cold)
→Auto-route hot leads to sales reps
→Build multi-step nurture journey for warm leads
→Generate educational drip content
→Notify sales when leads cross threshold
→Automate MQL-to-SQL handoff
→Track pipeline velocity and conversion
8 actions Browse Abandonment
ECOMMTarget visitors who viewed products but didn't add to cart — earlier funnel stage than cart recovery, softer messaging with recommendations.
Growth Marketer / eCommerce Manager Replaces Klaviyo Browse Abandonment flow SegmentsJourneysContentRecommendationsExperimentsReports-Funnels
→Set product_viewed without add_to_cart trigger
→Filter by browse depth and frequency
→Include viewed + similar product recommendations
→Build soft-touch email sequence
→Generate discovery-focused messaging
→Exclude recent purchasers and cart abandoners
→Track browse-to-cart and browse-to-purchase rates
7 actions Cart Recovery
ECOMMBuild a complete cart abandonment recovery system — segment, journey, content, A/B test, dashboard, alert, and performance readout.
Growth Marketer / eCommerce Manager Replaces Klaviyo Abandoned Cart flow SegmentsJourneysContentExperimentsDashboardsWorkflowsReports
→Identify cart abandoners by value and recency
→Build multi-step email + SMS recovery flow
→Generate personalized recovery messaging
→Add conditional discount logic
→Test subject lines and send times
→Add scarcity and countdown elements
→Build recovery rate tracking dashboard
→High-value cart abandonment Slack alerts
→Weekly performance summary with trends
9 actions Churn Prevention
SAASBuild early warning system — score churn risk, alert CSMs for high-risk, auto-engage medium-risk, measure impact on retention.
Replaces Braze churn prevention + custom analytics AI AttributesSegmentsWorkflowsJourneysContentReports-RetentionDashboards
→Build churn risk scoring model
→Tier accounts by risk level
→Notify CSMs for high-risk accounts
→Auto-engage medium-risk with re-activation
→Generate value-reminder messaging
→Design retention offers for at-risk users
→Build multi-touch save journey
→Track save rate and retention impact
→Weekly churn risk review for leadership
9 actions Event-Triggered Alerts
ECOMMNotify customers when products are back in stock, prices drop, or for birthday/anniversary milestones. Highest purchase intent flows.
eCommerce Manager / Merchandiser Replaces Klaviyo Back in Stock + Price Drop flows SegmentsJourneysContentDashboards
→Configure back-in-stock and price drop events
→Build alert opt-in collection flow
→Send real-time email/SMS/push notifications
→Birthday and anniversary reward journeys
→Dynamic product-specific messaging
→Track alert-to-purchase conversion
6 actions Post-Purchase Nurture
ECOMMBuild the post-purchase sequence that turns one-time buyers into repeat customers — thank you, review, brand education.
eCommerce Manager / Email Marketer Replaces Klaviyo Post-Purchase + Product Review flows SegmentsJourneysContentExperimentsDashboards
→Immediate order confirmation and gratitude
→Product usage tips and brand story
→Request product review at optimal timing
→Recommend complementary products
→Introduce loyalty program and perks
→Trigger referral ask after positive signals
→Track repeat purchase rate and LTV impact
7 actions Replenishment & Cross-Sell
ECOMMAutomate reorder reminders for consumable products, cross-sell complementary items, and drive referrals from satisfied customers.
eCommerce Manager / Growth Marketer Replaces Klaviyo Replenishment + Cross-Sell flows SegmentsJourneysContentRecommendationsExperimentsDashboards
→Calculate average consumption cycles
→Send reorder reminders before product runs out
→Suggest complementary product bundles
→Offer subscription conversion for repeat buyers
→Trigger referral program for satisfied customers
→Build multi-channel replenishment flow
→Track reorder rate and subscription conversion
7 actions Trial-to-Paid Activation
SAASBuild the scoring → segmentation → onboarding → measurement system that converts trial users to paying customers.
SaaS PM / Growth Marketer Replaces Braze onboarding automation AI AttributesSegmentsJourneysContentReports-FunnelsReports-Retention
→Build activation scoring from feature adoption
→Define key activation milestones (Aha moments)
→Tier trials by activation progress
→Build milestone-driven onboarding journey
→Trigger in-app and email nudges for stalled users
→Timed upgrade prompts at peak engagement
→Notify sales for high-value trial accounts
→Track trial-to-paid funnel and time-to-convert
8 actions Welcome Series
ALLBuild the first-touch email sequence for new subscribers — the #1 revenue-generating automated flow.
Marketing Manager / eCommerce Manager Replaces Klaviyo Welcome Series SegmentsJourneysContentExperimentsDashboardsReports
→Set user_created or subscribe event trigger
→Immediate welcome email with brand introduction
→Share top content, products, or features
→Customer stories and testimonials
→First-purchase discount or trial extension
→Branch by engagement and click behavior
→Test subject lines and send cadence
→Track welcome-to-purchase conversion
8 actions Win-Back & Re-Engagement
ALLIdentify lapsed users at increasing severity tiers and run progressive re-engagement.
Replaces Klaviyo Win-Back flow SegmentsJourneysContentReports-RetentionExperiments
→Set lapse thresholds (30/60/90 days inactive)
→Segment by lapse severity
→Early lapse: 'We miss you' messaging
→Mid lapse: Discount or exclusive offer
→Late lapse: Final re-engagement attempt
→Suppress non-responders to protect deliverability
→Track reactivation rate by tier
7 actions 
Blu Super Agent