Creative Assistant · Part of Blu

Creative Assistant

Generate on-brand email, SMS, push, and landing page copy with built-in personalization

✦ 5 templates✦ 5 skills✦ No credit card required

All Assistants

Creative Assistant Skills 3

Each skill is a multi-step workflow Blu executes end-to-end. Click “Ask Blu” to load a ready-to-go prompt.

Brand Kit & Design System Setup

ALL

Set up entire Brand Kit — identity, voice, design system, personas, knowledge base, channels.

Designer / Brand Manager / Marketing Ops

Replaces Brand setup across multiple tools

Brand Kit

→Configure brand name, logo, colors, fonts

→Define tone, vocabulary, blocked terms

→Create audience personas for targeting

→Build email and content templates

→Upload product and brand knowledge base

→Configure channel-specific guidelines

→Set image style and AI generation rules

→Add compliance and disclaimer rules

→Quality score validation for all content

→Activate Brand Kit across all assistants

10 actions

Campaign Content Production

ALL

Produce channel-ready content — all 9 types — with brand voice, A/B variants, multi-language.

Marketing Manager / Content Writer / SDR

Replaces Braze/Klaviyo content creation

Content BuilderBrand Kit

→Define campaign objective and audience

→Generate email, SMS, push, landing page copy

→Create subject line and body variants

→Generate AI images matching brand style

→Translate and adapt for multiple languages

→Quality-score each piece against Brand Kit

→Push content to campaign channels

7 actions

Content Performance Review

ALL

Pull performance data, identify what's working, diagnose underperformers, generate improvements.

Marketing Manager

Replaces Klaviyo/Braze analytics + manual content auditing

Reports-InsightsContent Builder

→Aggregate content performance metrics

→Identify top and bottom performers

→Analyze why underperformers failed

→Generate revised copy and subject lines

→Document winning patterns for future use

5 actions

Generate on-brand email, SMS, push, and landing page copy with built-in personalization

Multi-channel content

Generate email, SMS, push, and landing page copy in one prompt — each formatted for its channel.

Liquid personalization

Every draft uses real user attributes and Liquid tags so personalization works out of the box.

Brand Kit compliance

Tone, blocked terms, required phrases, and channel rules are enforced automatically from your Brand Kit.

Explore the team

9 specialist assistants, orchestrated by Blu

Data Analyst

Surface funnel leaks, revenue trends, and recommend actions — grounded in your real event data

Experience Optimizer

Configure A/B tests and web personalizations with hypothesis-driven experiment design

Journey Builder

Multi-channel automated flows with contextual triggers, liquid personalization, and goal tracking

RevOps Automator

Automate CRM syncs, lead routing, scoring, enrichment, and pipeline workflows

Outreach Rep

Research, draft personalized outreach, manage replies, and automate follow-up sequences

Account Researcher

AI-powered lead scores, engagement scores, company research, and account health monitoring

Scheduling Assistant

Booking links, round-robin routing, calendar sync, and no-show recovery automation

Meeting Notetaker

Capture summaries, extract decisions and objections, draft follow-ups, and update CRM automatically