Experience Optimizer · Part of Blu

Experience Optimizer

Configure A/B tests and web personalizations with hypothesis-driven experiment design

✦ 4 templates✦ 5 skills✦ No credit card required

All Assistants

Experience Optimizer Skills 4

Each skill is a multi-step workflow Blu executes end-to-end. Click “Ask Blu” to load a ready-to-go prompt.

CRO Program

ALL

Run structured conversion optimization — find drop-offs, design experiments, create variants, analyze, ship/kill, design next test.

Growth PM / Experimentation Manager

Replaces Optimizely/VWO experimentation platform

Reports-FunnelsExperimentsPersonalizationsContentDashboards

→Identify conversion drop-off points

→Form data-backed test hypotheses

→Design experiment with metrics and guardrails

→Create control and variant experiences

→Deploy experiment with sample sizing

→Track significance and confidence intervals

→Ship winner or kill based on results

→Design the next experiment from learnings

8 actions

Personalization & Recommendations

ECOMM

Set up personalization engine and product recommendation feeds across web, email, and app surfaces.

Merchandiser / Web Designer / Email Marketer

Replaces Dynamic Yield/Nosto personalization engine

RecommendationsPersonalizationsSegmentsExperimentsContentJourneysDashboards

→Connect product catalog and attributes

→Configure recommendation algorithms

→Define audience targeting rules

→Place widgets on web, email, and app

→Set fallback content for cold-start users

→A/B test recommendation strategies

→Track revenue attributed to recommendations

7 actions

Testing Retrospective

ALL

Review a period's experimentation results and build next quarter's testing roadmap.

Growth PM / VP Product

Replaces Optimizely reporting + manual analysis

ExperimentsReports-InsightsDashboards

→Pull results from all completed experiments

→Identify winning and losing patterns

→Measure testing velocity and coverage

→Build next quarter's testing roadmap

→Format retrospective for stakeholders

5 actions

VIP & Loyalty Program

ECOMM

Identify top customers, create tier-based segments, deliver exclusive experiences.

eCommerce Manager / CRM Manager

Replaces Klaviyo VIP flows + Dynamic Yield/Nosto VIP personalization

AI AttributesSegmentsPersonalizationsJourneysExperimentsDashboards

→Score and rank customers by LTV and frequency

→Create tier-based segments (Gold, Platinum, Diamond)

→Design tier-specific rewards and experiences

→Build VIP welcome and upgrade journeys

→Set up early access and exclusive offers

→Track VIP revenue lift and retention

6 actions

Configure A/B tests and web personalizations with hypothesis-driven experiment design

Hypothesis-driven testing

Every experiment starts with a hypothesis, primary metric, guardrail metric, and sample size calculation.

Visual personalizations

Show different content to different segments based on behavior, traffic source, or lifecycle stage.

Ship decision framework

Blu tells you when results are significant, recommends ship or hold, and explains the trade-offs.

Explore the team

9 specialist assistants, orchestrated by Blu

Data Analyst

Surface funnel leaks, revenue trends, and recommend actions — grounded in your real event data

Creative Assistant

Generate on-brand email, SMS, push, and landing page copy with built-in personalization

Journey Builder

Multi-channel automated flows with contextual triggers, liquid personalization, and goal tracking

RevOps Automator

Automate CRM syncs, lead routing, scoring, enrichment, and pipeline workflows

Outreach Rep

Research, draft personalized outreach, manage replies, and automate follow-up sequences

Account Researcher

AI-powered lead scores, engagement scores, company research, and account health monitoring

Scheduling Assistant

Booking links, round-robin routing, calendar sync, and no-show recovery automation

Meeting Notetaker

Capture summaries, extract decisions and objections, draft follow-ups, and update CRM automatically