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Intempt

Most of your "active" users are just browsing

Login counts as active in most dashboards. This splits your base into three real groups: people producing (clicking, creating, acting), people consuming (just viewing pages), and people doing neither. The middle group is the one most teams never see.

AnalyzeData AnalystSaaSQuick setup1 step1 output
Report

Report produced by this recipe.

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What it does

Segments users into three groups based on real event behavior: producers (frequent click_on events), consumers (only page_viewed/session_start), and inactive - surfacing the passive-consumer segment that login-based activity metrics hide.

You get

a three-way producer/consumer/inactive user split

How it works

1

Build Insights Report

build_insights_report

Configure and materialize the report described below.

Produces:Report

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Active vs Passive Users Segmentation | Intempt