Most of your "active" users are just browsing

Login counts as active in most dashboards. This splits your base into three real groups: people producing (clicking, creating, acting), people consuming (just viewing pages), and people doing neither. The middle group is the one most teams never see.

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Report

Report produced by this recipe.

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What it does

Segments users into three groups based on real event behavior: producers (frequent click_on events), consumers (only page_viewed/session_start), and inactive - surfacing the passive-consumer segment that login-based activity metrics hide.

You get

a three-way producer/consumer/inactive user split

How it works

Split users by what they do

build_insights_report

A weekly classification over 12 weeks: producers make 10 or more clicks and at least one submit, consumers browse but click fewer than 5 times, lurkers log in and little else, and inactive have no session in 30 days. Adds revenue per group and a split by plan.

Produces:Report

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