Re-engage browsers before they even reach the cart

Cart abandonment gets all the attention, but most shoppers never make it to the cart at all. This re-engages them at the browse stage, one step earlier in the funnel.

Marketingjourney-builderEcommerceAdvanced6 steps6 outputs

+2 more

Segment Content Asset Journey Recommendation Experiment Report

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What it does

Re-engages users who browsed products without adding to cart - earlier in the funnel than cart abandonment.

You get

a browse-stage re-engagement sequence for non-cart shoppers

How it works

Find people who only browsed

Create Segment

Anyone who viewed a product in the last 7 days and never added one to their cart.

Produces:Segment

Write the browse reminder

Generate Content

An email showing the products they looked at alongside similar items.

Produces:Content Asset

Send at 24 and 72 hours

Create Journey

Two emails, the first a day after the browse and the second three days after.

Produces:Journey

Pick items for each shopper

create_recommendation

Recommendations built from what each person viewed and what they have bought before.

Produces:Recommendation

Test picks against best sellers

Run Experiment

An A/B test comparing personalised recommendations with trending products.

Produces:Experiment

Follow browse through to sale

build_funnel_report

A funnel from browse to email open, click, add to cart and purchase.

Produces:Report

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