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Re-engage browsers before they even reach the cart

Cart abandonment gets all the attention, but most shoppers never make it to the cart at all. This re-engages them at the browse stage, one step earlier in the funnel.

Marketjourney-builderEcommerceAdvanced6 steps6 outputs
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Segment Content Asset Journey Recommendation Experiment Report
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What it does

Re-engages users who browsed products without adding to cart - earlier in the funnel than cart abandonment.

You get

a browse-stage re-engagement sequence for non-cart shoppers

How it works

1

Identify Browsers

Create Segment

Identify users with product_viewed events in last 7 days who did NOT trigger cart_added.

Produces:Segment
2

Build Content

Generate Content

Generate browse-recovery email content highlighting the viewed products and similar items.

Produces:Content Asset
3

Build Journey

Create Journey

Build a 2-touch journey sending product reminder emails at 24hr and 72hr after browse.

Produces:Journey
4

Build Recommendations

create_recommendation

Generate product recommendations for each browser based on their viewed items and purchase history.

Produces:Recommendation
5

Build Experiment

Run Experiment

Add A/B variants comparing personalized recommendations vs trending products.

Produces:Experiment
6

Build Funnel Report

build_funnel_report

Compose a funnel report tracking browse → email-open → email-click → cart-add → purchase.

Produces:Report

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