A user can hit your activation event and still churn before ever paying. This funnel only counts it as a win when both conditions are true - activated AND paying - so your activation number stops lying to you.
Report produced by this recipe.
Builds a compound funnel requiring both activation and payment to count as converted, separating real, revenue-backed activation from vanity activation that never monetizes.
an activated-and-paying compound funnel
Configure and materialize the report described below.
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
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