Activated and paying
Reports signups with activation and payment events so you can compare activated and paying groups. It does not filter for habitual use or a combined activated-and-paying condition.
Authored by Intempt Technologies
Recipe curators
Agentic workflow
Coming soon1 step Blu runs end to end. It drafts a plan and nothing runs until you approve it.
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Count users who use and pay
Coming soonBlu builds a step
About this recipe
When to use it
A user can hit your activation event and still churn before ever paying. This funnel only counts it as a win when both conditions are true - activated AND paying - so your activation number stops lying to you.
What it delivers
Builds a compound funnel requiring both activation and payment to count as converted, separating real, revenue-backed activation from vanity activation that never monetizes.
How you prompt this
Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.
Tell Blu Agent what you want
“Reports signups with activation and payment events so you can compare activated and paying groups. It does not filter for habitual use or a combined activated-and-paying condition.”
recipe.md preview
Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.
Inputs & outputs
What the recipe needs before it runs, and what it leaves in your workspace.
Inputs
- Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.
Outputs
How the recipe runs
Blu follows the steps in order and shows you each one before anything goes live.
- 01Count users who use and payCreate a Funnel report called "Activated AND Paying". Steps: 1. Event "User created": "Signed Up" 2. Event "Completed a journey goal" where journey_id matches the activation journey: "Activated" (uses core feature) 3. Event "Completed a journey goal" with frequency: 3+ occurrences within the same 7-day window for the same user: "Habitual Use" 4. Compound condition: Step 3 reached AND a Subscription started event exists for the same customer_id where trial_end is null (real paid subscription, not trial): "Activated AND Paying" Conversion window: 30 days Breakdown: By Users.UTM source Compare: Previous period (prior 30 days) For each step, also surface: - Median time-to-convert from previous step - Per-source conversion rate at each stage Annotations: - Compare the conversion rate at Step 4 vs. each individual condition alone (Activated alone, Paying alone). The gap reveals how much "activated but free" and "paying but inactive" exist as failure modes. - Flag any source where Step 2 to Step 4 is below 25% (activated users not converting to paid: pricing or value-perception issue). - Flag any source where Step 4 / Step 1 is below 5% (overall channel-quality issue). - Highlight sources where Step 4 conversion exceeds 15%. The activation-paywall conversion gap (Activated alone vs. Activated AND Paying) is the difference between vanity activation and real activation. Taxonomy notes: - "Habituated Use" and "Activated AND Paying" require Lovable to compute compound conditions from event sequences. The canonical events are all real (Completed a journey goal, Subscription started); the compounds are derived.
Install Intempt and run it
- 1
Sign up
Create a free Intempt workspace.
- 2
Connect your data
Add the sources this recipe reads from.
- 3
Ask Blu
Type /compound-funnel-activated-and-paying in Blu once this recipe is live there.
- 4
Review and approve
Blu builds each step and waits for your OK before anything goes live.
