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Send enterprise visitors to a demo, everyone else to self-serve

The same CTA doesn't convert an enterprise buyer and a solo user equally well. This shows enterprise-firmographic visitors a demo CTA and smaller-company visitors a self-serve CTA, targeted by firmographics, not a random split.

Marketexperiment-strategistB2BSaaSStandard1 step1 output
Personalization

Website personalization created on /experiences.

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What it does

Personalizes the primary CTA by firmographic audience targeting, showing a demo CTA to enterprise-fit visitors and a self-serve CTA to smaller-company visitors.

You get

a firmographic-routed CTA personalization

How it works

1

Configure Website Personalization

create_personalization

Follow the two-path setup below: configure the experience top-level (Path 1), then author the variant content (Path 2).

Produces:Personalization

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Demo vs Self-Serve CTA Routing | Intempt