A discount that raises AOV isn't automatically a win if it's just moving purchases you'd have gotten anyway. This shows whether discount usage actually grows basket size or just shifts existing demand to the discount window.
Report produced by this recipe.
Compares AOV and margin for discounted vs. non-discounted orders, surfacing whether promotions genuinely grow the basket or just redistribute demand to discounted periods.
a discount impact report on AOV and margin
Configure and materialize the report described below.
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