LTV modeling is guesswork without a real cumulative revenue curve to anchor it. This plots cumulative revenue per cohort member against cohort age - the standard view DTC finance teams build payback-period math on.
Report produced by this recipe.
Plots cumulative revenue per member of each acquisition cohort against cohort age, producing the standard LTV curve used for payback-period and LTV:CAC calculations.
a cohort LTV curve
Configure and materialize the report described below.
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