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Intempt

Find out exactly how many fields your demo-request form can afford

Every added form field is cited as costing 10-15% in conversion, but cutting fields also cuts lead quality. This tests 3, 5, and 7-field versions directly against your own traffic instead of relying on the general stat.

Analyzeexperiment-strategistSaaSB2BStandard1 step1 output
Experiment

Website experiment created on /experiences.

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What it does

Runs a universal CRO test comparing 3-field, 5-field, and 7-field versions of a demo-request form.

You get

a direct measurement of the conversion cost of each added form field

How it works

1

Configure Website Experiment

Run Experiment

Follow the two-path setup below: configure the experience top-level (Path 1), then author the variant content (Path 2).

Produces:Experiment

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Form Length Test: 3 vs 5 vs 7 Fields | Intempt