Trial-to-paid conversion rate as a single number tells you nothing about where trials die. This funnels from trial start through pricing page views to checkout, using real subscription and checkout events at every step.
Report produced by this recipe.
Builds a funnel from subscription_created (trial mode) through pricing page views to checkout_created, using real event data to show exactly where trial users drop before paying.
a trial-to-paid conversion funnel
Configure and materialize the report described below.
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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