See which signup cohort actually retains revenue, not just logos

A single blended NRR hides whether last year's cohort or this year's is driving retention. This computes proper NRR per cohort - starting MRR plus expansion and reactivation, minus contraction and churn - from real subscription deltas.

AnalyticsData AnalystSaaSQuick setup1 step1 output

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What it does

Computes net revenue retention per acquisition cohort using the full formula (starting MRR + expansion + reactivation − contraction − churn), derived from real subscription_updated deltas rather than estimated.

You get

a net revenue retention report by cohort

How it works

Track cohort revenue month by month

build_retention_report

For each of the last 12 monthly cohorts of first paid subscriptions: starting revenue plus expansion and reactivation, minus contraction and churn, expressed as a percentage of that cohort's original revenue at every month after signup.

Produces:Report

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They stopped stitching tools andhired one system.

Jim Stromberg, CEO at StockInvest — “Acquisition and retention finally feel like one connected motion instead of two separate problems.”
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CEO, StockInvest

“Acquisition and retention finally feel like one connected motion instead of two separate problems.”
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CEO, StockInvest

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