What it does
Detects users repeatedly performing manual workflows the product can automate - the same task 5+ times in 7 days, batch operations done one at a time, repeat exports - surfaces the relevant power feature contextually, then invites them to an advocacy program if adopted.
You get
a contextual power-feature nudge triggered by real repeated manual work
How it works
Build Manual-Pattern AI Attribute
create_ai_attributeCreate an AI-derived attribute 'detected_manual_patterns' on the User object, refreshed daily. Detects repeated manual sequences that have automated counterparts in the product. Example patterns: (a) user runs same multi-step report 5+ times in 7 days (has unused 'scheduled reports' feature), (b) user exports data manually 3+ times in 7 days (has unused API/webhook feature), (c) user assigns same task type repeatedly (has unused task templates feature), (d) user filters dashboard same way 10+ times in 14 days (has unused saved-view feature). Output: list of detected patterns with the automate-it feature name and adoption-likelihood score (based on user's plan, skill level, prior automation adoption).
Identify Power-User Candidates
Create SegmentBuild a segment 'Manual-pattern detected' capturing paying users where detected_manual_patterns is non-empty AND the user hasn't yet used the recommended automation feature. Partitioned by feature-to-introduce. Excludes users who have dismissed feature-recommendations 3+ times (respect the no) and users with plan limits that exclude the suggested feature.
Build Contextual In-App Nudge
create_page_contentGenerate in-app nudge content per detected pattern. Format: tooltip or floating card that appears WHEN the user is mid-pattern (e.g. on their 6th manual export). Content: 'You've done this 6 times this week — did you know [Product] can automate this?' + 60-second 'how it works' GIF + 'enable now' CTA + dismiss option. Renders at the exact moment of friction, not in a generic feature-discovery surface. The contextual timing is the magic — this is the 4x feature-adoption uplift pattern from the research.
Build Power-Feature Recommendation Surface
create_recommendationConfigure a recommendation surface 'Power features for your workflow' on the user's dashboard. Pulls: the top 3 detected_manual_patterns with their automate-it counterparts, ranked by adoption-likelihood. Each recommendation: 1-line description + 'try it' deep link. Updates when user adopts a feature (rotates in the next-best). Renders persistently for 30 days after detection.
Build Advocacy Follow-up Content
Generate ContentGenerate follow-up email content sent 14 days after a user adopts a recommended automation feature. Content: 'Congrats on automating [feature] — you've saved an estimated [time] per week. Mind sharing your experience?' Two CTAs: write a review on G2/Capterra (with deep-link to the right product page), refer a peer (with referral program info). This is where power-user-detection becomes an advocacy pipeline — the user just had a positive experience, the moment is warm.
Build Power-User Journey
Create JourneyBuild a journey wired to manual-pattern-detected segment. Touch 1 (real-time, on the 5th+ pattern repetition mid-session): in-app contextual nudge fires. Recommendation surface activates persistently. Touch 2 (Day 3, if user didn't dismiss): email reinforcement with the same feature pitch + a customer story of someone who automated it. Touch 3 (Day 14, IF user has adopted the feature): advocacy follow-up email asking for review/referral. Touch 4 (Day 14, IF user has NOT adopted): exit gracefully — pattern stays detected, surface stays active, but stop pushing. Exit on: feature adoption + advocacy ask sent, explicit dismiss, or 30-day timeout.
Build Power-User Detection Dashboard
Build DashboardCompose a power-user detection dashboard: top 10 detected manual patterns by frequency (which features have the biggest discoverability gap — informs in-app UI redesign priorities), in-app-nudge-to-adoption rate (the headline metric — target: 15%+, baseline generic feature emails get 4-6%), 30-day retention of adopters vs. non-adopters (proves the journey's value beyond direct adoption), and advocacy-ask conversion (% of adopters who write a review or refer — this is the unexpected revenue side-effect of feature discovery).
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