Find out whether defaulting to annual billing actually lifts LTV for you

Defaulting the pricing toggle to annual is cited for a direct LTV impact, but the effect size depends on your own price sensitivity. This tests annual-default against monthly-default directly.

Analyzeexperiment-strategistSaaSStandard1 step1 output

Experiment

Website experiment created on /experiences.

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What it does

Tests defaulting the pricing page billing toggle to annual versus monthly, measuring the direct revenue and LTV impact.

You get

a measured LTV impact of the pricing toggle's default state

How it works

Configure Website Experiment

Run Experiment

Follow the two-path setup below: configure the experience top-level (Path 1), then author the variant content (Path 2).

Produces:Experiment

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