First-purchase revenue is the easy part. Repeat purchase is where DTC economics actually work. This tracks second-purchase rate per cohort along with the time-to-second-purchase distribution, so you know both how many return and how long it takes.
Report produced by this recipe.
Tracks second-purchase rate per acquisition cohort along with the distribution of time-to-second-purchase, quantifying real repeat-purchase behavior rather than assumed.
a repeat-purchase retention report by cohort
Configure and materialize the report described below.
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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You set the strategy. Agents run the plays. Seven AI agents across design, marketing, sales, and analytics. One customer context, tracked from first pixel to final dollar.
