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Sunset inactive subscribers

Gives subscribers who have ignored six months of email one chance to say they still want it, then stops mailing them to protect deliverability.

Authored by Intempt Technologies

Recipe curators

Agentic workflow

Coming soon

5 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.

  1. 1

    Find who stopped reading

    Coming soon

    Blu builds a step

  2. 2

    Write the last chance email

    Coming soon

    Blu builds a step

  3. 3

    Send it, then wait 14 days

    Coming soon

    Blu builds a step

  4. 4

    Suppress anyone who ignores it

    Coming soon

    Blu builds a step

  5. 5

    Watch your deliverability

    Coming soon

    Blu builds a step

About this recipe

When to use it

Long-unengaged contacts quietly drag down deliverability for every email you send, to everyone. This gives them one real re-engagement attempt, then suppresses them if it doesn't land.

What it delivers

Re-engages long-unengaged users with one final attempt, then suppresses them from future sends for deliverability protection.

How you prompt this

Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.

Tell Blu Agent what you want

“Gives subscribers who have ignored six months of email one chance to say they still want it, then stops mailing them to protect deliverability.”

recipe.md preview

Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.

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Inputs & outputs

What the recipe needs before it runs, and what it leaves in your workspace.

Inputs

  1. Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.

Outputs

    How the recipe runs

    Blu follows the steps in order and shows you each one before anything goes live.

    1. 01Find who stopped readingThis step builds a segment. Identify subscribers who have not opened or clicked any email in 180+ days.
    2. 02Write the last chance emailGenerate a final-attempt email asking the user to confirm interest with a clear opt-in CTA. Use the result of "Find who stopped reading".
    3. 03Send it, then wait 14 daysBuild a 2-touch journey sending the final-attempt email and waiting 14 days for response. Use the result of "Find who stopped reading", "Write the last chance email".
    4. 04Suppress anyone who ignores itCreate a workflow automatically adding non-responders to the suppression list after the 14-day window. Use the result of "Find who stopped reading", "Write the last chance email", "Send it, then wait 14 days".
    5. 05Watch your deliverabilityCompose a dashboard tracking deliverability metrics: send rate, open rate, complaint rate, bounce rate, inbox-placement. Use the result of "Find who stopped reading", "Write the last chance email", "Send it, then wait 14 days", "Suppress anyone who ignores it".

    Install Intempt and run it

    1. 1

      Sign up

      Create a free Intempt workspace.

    2. 2

      Connect your data

      Add the sources this recipe reads from.

    3. 3

      Ask Blu

      Type /sunset-hygiene in Blu once this recipe is live there.

    4. 4

      Review and approve

      Blu builds each step and waits for your OK before anything goes live.

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