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Intempt

Bring lapsed users back with messages matched to how long they've been gone

You send the same "we miss you" email to someone who left yesterday and someone who left 6 months ago. They're not the same audience.

JourneysallAdvanced5 steps5 outputs
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What it does

Segments lapsed users by how long they've been gone, creates different content for each tier — recent lapsers get a gentle nudge, long-gone users get a "here's what's new" pitch with an incentive.

You get

Recency-tiered lapsed segments

tier-specific content

win-back journey

reactivation dashboard

How it works

1

Segment Lapsed

Create Segment

Segment lapsed users into tiers: 30-60 days inactive, 60-120 days inactive, 120+ days inactive.

Produces:Segment
2

Build Content

Generate Content

Generate tier-appropriate win-back content: gentle for early-lapsed, value-reminder for mid, exclusive offer for deep-lapsed.

Produces:Content Asset
3

Build Journey

Create Journey

Build a multi-arm journey routing each tier through appropriate touches with escalating incentives.

Produces:Journey
4

Build Retention Report

build_retention_report

Compose a retention report measuring re-engagement rates per tier over a 90-day window post-journey.

Produces:Report
5

Build Experiment

Run Experiment

Add A/B variants on incentive type (discount vs free gift vs value-only).

Produces:Experiment

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Bring lapsed users back with messages matched to how long they've been gone | Intempt Recipe