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Intempt

Re-engage lapsed users differently depending on how lapsed they are

A user gone for 2 weeks and one gone for 6 months need different messages, and most win-back sequences send the same thing to both. This tiers by recency and measures retention per tier.

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Segment Content Asset Journey Report Experiment
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What it does

Runs tiered re-engagement for lapsed users - segmented by recency, with content per tier, a journey structure, and retention measurement.

You get

a recency-tiered win-back sequence with retention measurement

How it works

1

Segment Lapsed

Create Segment

Segment lapsed users into tiers: 30-60 days inactive, 60-120 days inactive, 120+ days inactive.

Produces:Segment
2

Build Content

Generate Content

Generate tier-appropriate win-back content: gentle for early-lapsed, value-reminder for mid, exclusive offer for deep-lapsed.

Produces:Content Asset
3

Build Journey

Create Journey

Build a multi-arm journey routing each tier through appropriate touches with escalating incentives.

Produces:Journey
4

Build Retention Report

build_retention_report

Compose a retention report measuring re-engagement rates per tier over a 90-day window post-journey.

Produces:Report
5

Build Experiment

Run Experiment

Add A/B variants on incentive type (discount vs free gift vs value-only).

Produces:Experiment

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