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At-risk VIP customers

High lifetime value customers who have stopped logging in, checked on personally by their account manager and flagged to the retention team before they churn.

Authored by Intempt Technologies

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Agentic workflow

3 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.

  1. 1

    Build the at-risk VIP list

    Blu builds Segment

  2. 2

    Draft a personal check-in

    Blu builds email html

  3. 3

    Alert the retention team

    Blu builds slack

Leaves behind Segment email_plain slack

About this recipe

When to use it

Your best customers don't churn loudly, they just stop coming back. This is the ecommerce "Needs Attention" cohort, high-LTV customers whose recency is decaying, distinct from a generic churn-risk list that would bury them under lower-value accounts.

What it delivers

Segments high-lifetime-value customers who are showing recency decay, isolating the VIP subset of churn risk that carries the most revenue exposure per lost customer.

How you prompt this

Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.

Tell Blu Agent what you want

“High lifetime value customers who have stopped logging in, checked on personally by their account manager and flagged to the retention team before they churn.”

recipe.md preview

Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.

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Inputs & outputs

What the recipe needs before it runs, and what it leaves in your workspace.

Inputs

  1. Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.

Outputs

  1. 01Segment
  2. 02Email plain
  3. 03Slack

How the recipe runs

Blu follows the steps in order and shows you each one before anything goes live.

  1. 01Build the at-risk VIP listBuild a segment of users named "At-Risk VIP Customers". A user is in the segment only when all of these are true: - their Lifetime value attribute is more than 1000 - they did not do the Session start event in the last 30 daysSegment
  2. 02Draft a personal check-inGenerate a plain-text email for the users in "At-Risk VIP Customers" written as a personal note from their account manager, asking how things are going and offering a quick call. Three sentences, warm and personal tone, no product pitch, no discount language. Use the result of "Build the at-risk VIP list".Email content
  3. 03Alert the retention teamGenerate a Slack message to the retention team channel For each user in "At-Risk VIP Customers", name their email address and their Lifetime value, so the team can prioritize outreach to the highest-value accounts first. Use the result of "Build the at-risk VIP list".Slack message

Install Intempt and run it

  1. 1

    Sign up

    Create a free Intempt workspace.

  2. 2

    Connect your data

    Add the sources this recipe reads from.

  3. 3

    Ask Blu

    Type /at-risk-vips in Blu once this recipe is live there.

  4. 4

    Review and approve

    Blu builds each step and waits for your OK before anything goes live.

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