What it does
Use when a user mentions "content download nurture", "lead magnet nurture", "ebook download follow-up", or asks for related help. When a prospect downloads a content asset (ebook, guide, whitepaper, calculator), fire a topic-aligned nurture sequence — related content, case study, and warm CTA — to convert content interest into product evaluation.
You get
Segment
Segment produced by this recipe.
Content Asset
Asset produced by this recipe.
Journey
Journey produced by this recipe.
Dashboard
Dashboard produced by this recipe.
How it works
Identify Recent Content Downloaders
Create SegmentBuild a segment
Build Topic-Aligned Nurture Content
Generate ContentGenerate 3-touch nurture email content per content topic. Touch 1 (Day 1):
Build Nurture Journey
Create JourneyBuild a 3-touch journey triggered when content_download event fires. Touch 1: Day 1. Touch 2: Day 7. Touch 3: Day 14. Add an engagement branch: if the user engages strongly (opens all 3 emails + clicks 2+ CTAs), fast-track to an SDR task (high-intent signal) and exit journey. If user downloads ANOTHER piece of content during the journey, reset the journey to Day 1 with the new topic (signals deeper exploration, restart the nurture in the new context). Exit conditions: meeting_scheduled, deal_created, or 21-day timeout.
Build Content Funnel Dashboard
Build DashboardCompose a content-nurture funnel dashboard: content-download volume by topic (which topics attract the most downloads — informs content strategy), download-to-meeting conversion rate by topic (which topics actually correlate with sales pipeline — informs which content to produce more of), email engagement per touch, multi-download user count (users downloading 3+ pieces are high-intent signals — flag for SDR fast-tracking), and content-to-deal-closed pipeline value (the longer-cycle proof-of-value).
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