A highly engaged visitor who's never purchased isn't cold, they're stuck somewhere before checkout. This segment isolates that cohort as a dedicated first-purchase target instead of lumping them in with true cold traffic.
Segment created on /segments.
Segments highly engaged visitors who have never made a purchase, isolating a first-purchase targeting cohort distinct from cold, low-engagement traffic.
an engaged-non-buyers segment
Open the segment authoring surface, name the segment, and apply the rule below.
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