High engagement on a free plan is the strongest upgrade signal you'll get before someone actually converts. This segment isolates free-plan users with high engagement so upgrade targeting starts with the users most likely to say yes.
Segment created on /segments.
Segments free-plan users showing high engagement, building a prime targeting cohort for upgrade campaigns aimed at the users closest to converting.
an engaged-free-users upgrade segment
Open the segment authoring surface, name the segment, and apply the rule below.
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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