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Engaged free users

Free-plan users logging in often enough to be ready for a paid plan, offered the upgrade by email and queued for growth outreach.

Authored by Intempt Technologies

Recipe curators

Agentic workflow

3 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.

  1. 1

    Build the engaged free list

    Blu builds Segment

  2. 2

    Send an upgrade email

    Blu builds email html

  3. 3

    Notify growth

    Blu builds email html

Leaves behind Segment email_html email_plain

About this recipe

When to use it

High engagement on a free plan is the strongest upgrade signal you'll get before someone actually converts. This segment isolates free-plan users with high engagement so upgrade targeting starts with the users most likely to say yes.

What it delivers

Segments free-plan users showing high engagement, building a prime targeting cohort for upgrade campaigns aimed at the users closest to converting.

How you prompt this

Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.

Tell Blu Agent what you want

“Free-plan users logging in often enough to be ready for a paid plan, offered the upgrade by email and queued for growth outreach.”

recipe.md preview

Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.

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Inputs & outputs

What the recipe needs before it runs, and what it leaves in your workspace.

Inputs

  1. Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.

Outputs

  1. 01Segment
  2. 02Email html
  3. 03Email plain

How the recipe runs

Blu follows the steps in order and shows you each one before anything goes live.

  1. 01Build the engaged free listBuild a segment of users named "Engaged Free Users". A user is in the segment only when all of these are true: - their Plan attribute is "free" - they did the Session start event 5 or more times in the last 14 daysSegment
  2. 02Send an upgrade emailGenerate a designed marketing email for the users in "Engaged Free Users" introducing the paid plan's feature most relevant to someone already using the product this often. Three sentences, encouraging tone, no discount language, one button linking to the pricing page. Use the result of "Build the engaged free list".Email content
  3. 03Notify growthGenerate a plain-text email to the growth team distribution list For each user in "Engaged Free Users", name their email address, so outreach can be prioritized by how active each one already is. Use the result of "Build the engaged free list".Email content

Install Intempt and run it

  1. 1

    Sign up

    Create a free Intempt workspace.

  2. 2

    Connect your data

    Add the sources this recipe reads from.

  3. 3

    Ask Blu

    Type /engaged-free-users in Blu once this recipe is live there.

  4. 4

    Review and approve

    Blu builds each step and waits for your OK before anything goes live.

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