Total MRR growth mixes new business with expansion into one number. This isolates expansion revenue specifically, derived from real subscription change events, so you can see whether growth is durable expansion or one-time new-logo sugar.
Report produced by this recipe.
Derives expansion revenue directly from subscription_updated change events and tracks it as its own trend line, separate from new-business MRR, surfacing the real quality of MRR growth.
an expansion revenue trend report
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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