MQL-to-SQL conversion rate alone doesn't tell you if leads move fast or rot in the queue. This tracks the real qualification funnel with velocity at every stage, so a slow SQL handoff shows up even if the eventual conversion rate looks fine.
Report produced by this recipe.
Builds a lead-to-MQL-to-SQL qualification funnel from real lead_stage_changed transitions, with time-in-stage velocity measured at each step.
a lead qualification funnel with stage velocity
Configure and materialize the report described below.
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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