NRR can look healthy while you're quietly losing small accounts, because a few big expansions mask it. Logo retention answers a simpler question: how many customers, period, did you actually keep this month.
Report produced by this recipe.
Tracks trailing logo-retention rate (percentage of customer accounts retained, unweighted by revenue) as its own monthly trend, alongside - not instead of - NRR.
a monthly logo retention trend
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
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