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Intempt

Track the one retention number that isn't inflated by your biggest accounts

NRR can look healthy while you're quietly losing small accounts, because a few big expansions mask it. Logo retention answers a simpler question: how many customers, period, did you actually keep this month.

AnalyticsData AnalystSaaSQuick setup1 step1 output
Report

Report produced by this recipe.

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What it does

Tracks trailing logo-retention rate (percentage of customer accounts retained, unweighted by revenue) as its own monthly trend, alongside - not instead of - NRR.

You get

a monthly logo retention trend

How it works

1

Track monthly customer retention

build_insights_report

For each of the last 12 months: customers with an active subscription at the start, how many were still active at the end, and the resulting rate plus a 3 month rolling average, split by plan. Benchmarks at 95% for good and 97% for best in class.

Produces:Report

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Teams love it

They stopped stitching tools andhired one system.

Jim Stromberg, CEO at StockInvest
StockInvest
“Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg

CEO, StockInvest

Eric Gardner, COO at FieldsUSA
FieldsUSA
“We finally have one system that sees the whole customer journey.”

Eric Gardner

COO, FieldsUSA

Tadas Kertenis, Co-founder at Hoperfy
Hoperfy
“With Intempt, we built a signal-led pipeline driven by real behaviors.”

Tadas Kertenis

Co-founder, Hoperfy

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