The week right after activation is when a user is most receptive to going deeper into the product. This segment isolates users who activated in the last 7 days so expansion messaging lands while that momentum is still fresh.
Segment created on /segments.
Segments users who completed activation in the last 7 days, isolating a warm cohort that's newly ready for deeper feature adoption or expansion messaging.
a newly-activated-users segment
Open the segment authoring surface, name the segment, and apply the rule below.
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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