Silence is the leading indicator of churn, and it shows up weeks before the cancellation does. This segment flags previously active paid users who've gone silent in the last month, while there's still a window to win them back.
Segment created on /segments.
Segments previously active paid users who have gone silent over the last month, isolating the earliest reliable churn signal for proactive outreach.
a churn-risk users segment
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
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