What it does

Identifies paid users whose activity has flatlined in the past month. They're still paying — for now.

You get

A live audience of at-risk paid users

1

Create Segment

Open the segment authoring surface, name the segment, and apply the rule below.

Produces:Segment

Tell Blu what you need. It builds the segment, content, journey, and dashboard in minutes.

Active accounts showing health deterioration — CSM intervention needed.

Healthy customer accounts with no current open deal — whitespace expansion opportunity.

Customers acquired through a specific channel (parameterized by utm_source/medium) — for channel-quality analysis.

Accounts with 3+ pricing-page visits in last 7 days — active buying-cycle signal.