Catch a lapsing shopper against their own buying rhythm

A fixed 60-day window treats a weekly buyer and a quarterly buyer the same way, so it reaches one too late and the other for no reason. This judges each customer against their own pattern.

Salesrevops-automatorEcommerceAdvanced2 steps2 outputs

Segment Workflow

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What it does

Builds a segment of customers whose buying rhythm has broken relative to their own history, then applies a Shopify discount code at a size you set.

You get

a Shopify discount sent when a customer's own rhythm breaks

How it works

Spot a broken buying rhythm

Create Segment

Customers whose gap since the last order is materially longer than their own established rhythm, rather than a fixed number of days that treats a monthly buyer and an annual one the same.

Produces:Segment

Apply the code, state the size

Create Workflow

The discount code is applied to each member, and the step states how many people that is before it runs, because a discount sent to the wrong segment is money already gone by the time anyone notices. Shopify's rejections come back word for word, since an expired code and an already applied code need different fixes.

Produces:Workflow

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