Change once, it propagates everywhere.
There is no designer keeping the library straight, so every campaign starts from whatever file you can find and the assets drift apart. One library for Brand Kit, Recipes, Scenes, and Design Systems - every tool and every Blu agent reads the same guardrails, so changing one token re-lands the whole catalog on brand.
0.0on G2Avatars, Scenes, and Poses.
The visual building blocks that power Image and Video generations. 18+ AI avatars, 2,000+ scenes, 30+ pose configurations, all shipped with the product and stored in Blocks - you are picking from a library, not commissioning one from an agency. Assign them per campaign, product category, or market, so the welcome flow and the win-back flow don't reuse the same three photos.
- 18+ configurable avatarsAppearance, emotion and voice are set per avatar, then saved and reused.
- 2,000+ scenesStudio, lifestyle, editorial, seasonal, and location-specific.
- 30+ pose configurationsStanding, seated, action, editorial, and product-hold.
Recipes.
Recipes are the generative specifications that Workflows reference. Define once how a product photoshoot should be structured: which scenes, which avatar, which Brand Kit parameters. Save it as a Recipe, and every play that runs a photoshoot pulls from it. You write the Recipe; the Brand Designer agent runs it.
- Specs saved as RecipesA generative spec becomes a Recipe that any workflow can call.
- Share or publish a RecipeKeep it inside the team or publish it to the community library.
- Recipes lock generative intentSame output quality every time the workflow runs.
Design Systems.
Beyond Brand Kit, Design Systems lock layout rules, component styles, and spacing tokens. Applied to Pages and Message so every landing page and email follows your full design architecture.
- Token-basedColors, typography, spacing, and border radius defined once and applied everywhere.
- Supports import from Figma design tokensYour existing system becomes the foundation.
- Applied to every outputPages and Messages inherit it without anyone applying it by hand.
Built for the way marketers actually work.
Seven workflows. One canvas.
Wired into the toolsyour team already opens.
Slack, Stripe, Twilio, SendGrid, Gmail, Google Calendar, Firebase, Apache Kafka, AWS. Blu Agent operates them for you without a browser tab.
See every integration
Teams love it
They stopped stitching tools andhired one system.
StockInvest
“Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim Stromberg
CEO, StockInvest
FieldsUSA“We finally have one system that sees the whole customer journey.”
Eric Gardner
COO, FieldsUSA
Hoperfy“With Intempt, we built a signal-led pipeline driven by real behaviors.”
Tadas Kertenis
Co-founder, Hoperfy
Blocks,answered.
One set of blocks. Every tool. Consistent creative at scale.
Brand Kit, Recipes, Avatars, Scenes, Poses, Design Systems. You set the strategy layer once - the rules, the scenes, the recipes - and the Brand Designer agent runs every campaign inside it. No agency retainer, no consultant to build the library for you.