Close the loop on last quarter's experiments before starting new ones

Experiments that never get reviewed as a set miss the patterns that only show up across many tests. This runs the quarterly retrospective and builds the roadmap for the next testing cycle.

Analyticsexperience-optimizerallStandard3 steps2 outputs

Report Dashboard

Run this recipe

What it does

Runs a quarterly review of completed experiments and builds the roadmap for the next testing cycle.

You get

a quarterly experiment retrospective and next-cycle roadmap

How it works

Compile the quarter's results

Generate Report

Every experiment run in the period sorted into winners, losers and inconclusive.

Produces:Report

Find the patterns that repeat

build_insights_report

Which kinds of hypothesis won, which traffic sources behaved differently, and which surfaces performed best.

Produces:Report

Track cadence and impact

Build Dashboard

How many tests you ran, what share of them won, and the revenue those wins produced.

Produces:Dashboard

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