What it does
Use when a user mentions "usage spike expansion", "expansion signal journey", "customer expansion play", or asks for related help. When existing paying customers cross usage thresholds — fast user-growth on the account, feature-depth expansion, multi-team usage — fire a multi-stakeholder expansion journey: champion gets ''you''re scaling'' content, economic buyer gets upgrade-options content, recommendation surface highlights expansion features.
You get
Attribute
AI-Derived Attribute produced by this recipe.
Segment
Segment produced by this recipe.
Content Asset
Asset produced by this recipe.
Recommendation
Recommendation Surface produced by this recipe.
Journey
Journey produced by this recipe.
Dashboard
Dashboard produced by this recipe.
How it works
Build Account Expansion-Signal Attribute
create_ai_attributeCreate an AI-derived attribute
Identify Expansion-Ready Accounts
Create SegmentBuild a segment
Build Champion-Targeted Content
Generate ContentGenerate email content for the user-champion at the account (the most-active user, usually). Variants by signal type: user-growth —
Build Economic-Buyer Content
Generate ContentGenerate email content for the economic buyer at the account (often someone NOT actively using the product day-to-day — admin / manager / finance owner). Variants by signal type: user-growth —
Build Expansion Recommendation Surface
create_recommendationConfigure a recommendation surface
Build Expansion Journey
Create JourneyBuild a multi-stakeholder journey triggered when an account enters expansion-ready segment. Touch 1 (Day 0): champion email —
Build Expansion Performance Dashboard
Build DashboardCompose an expansion performance dashboard: expansion-signal volume per week by signal type (which signals fire most — informs which expansion levers the product naturally creates), expansion-signal-to-meeting conversion, expansion-signal-to-deal-created conversion, ARR uplift from journey-attributed expansion (cohort-attributed vs. control), and signal-type effectiveness (does user-growth signal convert better than feature-depth — informs product/marketing focus). NRR contribution from this play.
Ready to run this recipe?
Tell Blu what you need. It builds the segment, content, journey, and dashboard in minutes.
Sign up free