Stop wasting full-price campaigns on customers who won't pay full price

Some customers only ever show up when there's a discount attached. Sending them a full-price campaign isn't generous, it's a wasted send. This segment isolates that cohort so full-price promotions can suppress them.

Analyzesegment-architectEcommerceStandard1 step1 output

Segment

Segment created on /segments.

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What it does

Segments customers who only purchase when a discount is applied, creating a suppression cohort for full-price campaigns that would otherwise waste spend on discount-dependent buyers.

You get

a discount-only-buyers suppression segment

How it works

Configure Segment Rule

Create Segment

Open the segment authoring surface, name the segment, and apply the rule below.

Produces:Segment

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