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Webinar follow up

Sends attendees the recording and a next step, sends no shows the on demand link, and shows which webinars actually create deals.

Authored by Intempt Technologies

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Agentic workflow

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5 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.

  1. 1

    Take everyone who registered

    Coming soon

    Blu builds a step

  2. 2

    Record who actually turned up

    Coming soon

    Blu builds a step

  3. 3

    Write both follow up paths

    Coming soon

    Blu builds a step

  4. 4

    Split on whether they showed

    Coming soon

    Blu builds a step

  5. 5

    See which webinars make deals

    Coming soon

    Blu builds a step

About this recipe

When to use it

Sending the same follow-up to everyone who registered ignores that no-shows and attendees are in completely different places. This branches the follow-up and feeds both into one conversion dashboard.

What it delivers

When a webinar ends, fires branched follow-ups - attendees get the recording, a next-step CTA, and a thank-you; no-shows get the on-demand link and objection-handling content - both feeding a unified post-webinar conversion dashboard.

How you prompt this

Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.

Tell Blu Agent what you want

“Sends attendees the recording and a next step, sends no shows the on demand link, and shows which webinars actually create deals.”

recipe.md preview

Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.

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Inputs & outputs

What the recipe needs before it runs, and what it leaves in your workspace.

Inputs

  1. Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.

Outputs

    How the recipe runs

    Blu follows the steps in order and shows you each one before anything goes live.

    1. 01Take everyone who registeredBuild a segment 'Recent webinar audience - last 14 days' capturing users registered for a webinar that has ended in the last 14 days. Includes both attendees and no-shows; the branching happens inside the journey via the attendance attribute.
    2. 02Record who actually turned upCreate an AI-derived attribute on the User object called 'last_webinar_attendance'. Computed at webinar_completed from webinar_attended events. Output: object with (a) webinar_id, (b) attended (boolean), (c) attendance_minutes, (d) Engagement score: composite of attendance duration + questions asked + poll responses, (e) topic of interest based on the webinar. Use the result of "Take everyone who registered".
    3. 03Write both follow up pathsGenerate two parallel email content paths. Attendees path: touch 1 (within 2 hours) thank-you + recording link + 2-3 key takeaways; touch 2 (3 days later) related content recommendation + book-a-meeting CTA; touch 3 (7 days later, if no engagement) AE outreach with personalized angle based on attendance signals. No-shows path: touch 1 (within 2 hours) 'sorry you missed it' + on-demand recording link; touch 2 (3 days later) objection-handling content (the most common reason for no-show is competing priorities: content positions on time-saving); touch 3 (7 days later, if engaged) next-webinar invite. Use the result of "Take everyone who registered", "Record who actually turned up".
    4. 04Split on whether they showedBuild a branched journey wired to the webinar audience segment. Top-level split on last_webinar_attendance.attended: TRUE to attendee 3-touch path, FALSE to no-show 3-touch path. Both paths feed into the same exit conditions: Meeting scheduled, Deal created, or 14-day max duration. High-engagement attendees (Engagement score >= 70) get fast-tracked to AE-outreach task creation at touch 2 instead of touch 3. Use the result of "Take everyone who registered", "Record who actually turned up", "Write both follow up paths".
    5. 05See which webinars make dealsCompose a webinar performance dashboard: registration-to-attendance rate, attendance-minutes distribution, post-webinar email engagement by path (attendee vs no-show), webinar-to-meeting conversion rate, and webinar-to-deal-created conversion rate (90 days). Break down by webinar topic and source channel (email vs paid vs organic). Surface the top 3 webinars by deal conversion (those are good rerun candidates). Use the result of "Take everyone who registered", "Record who actually turned up", "Write both follow up paths", "Split on whether they showed".

    Install Intempt and run it

    1. 1

      Sign up

      Create a free Intempt workspace.

    2. 2

      Connect your data

      Add the sources this recipe reads from.

    3. 3

      Ask Blu

      Type /webinar-followup in Blu once this recipe is live there.

    4. 4

      Review and approve

      Blu builds each step and waits for your OK before anything goes live.

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