What it does
Use when a user mentions "webinar follow-up", "webinar attendee follow-up", "post-webinar cadence", or asks for related help. When a webinar ends, fire branched follow-ups: attendees get the recording + next-step CTA + thank-you, no-shows get the on-demand link + objection-handling content — both feeding into a unified post-webinar conversion dashboard.
You get
Segment
Segment produced by this recipe.
Attribute
AI-Derived Attribute produced by this recipe.
Content Asset
Asset produced by this recipe.
Journey
Journey produced by this recipe.
Dashboard
Dashboard produced by this recipe.
How it works
Identify Webinar Audience
Create SegmentBuild a segment
Build Attendance AI Attribute
create_ai_attributeCreate an AI-derived attribute on the User object called
Build Branched Content
Generate ContentGenerate two parallel email content paths. Attendees path: touch 1 (within 2 hours) thank-you + recording link + 2-3 key takeaways; touch 2 (3 days later) related content recommendation + book-a-meeting CTA; touch 3 (7 days later, if no engagement) AE outreach with personalized angle based on attendance signals. No-shows path: touch 1 (within 2 hours)
Build Branched Journey
Create JourneyBuild a branched journey wired to the webinar audience segment. Top-level split on last_webinar_attendance.attended: TRUE → attendee 3-touch path, FALSE → no-show 3-touch path. Both paths feed into the same exit conditions: meeting_scheduled, deal_created, or 14-day max duration. High-engagement attendees (engagement_score >= 70) get fast-tracked to AE-outreach task creation at touch 2 instead of touch 3.
Build Webinar Performance Dashboard
Build DashboardCompose a webinar performance dashboard: registration-to-attendance rate, attendance-minutes distribution, post-webinar email engagement by path (attendee vs no-show), webinar-to-meeting conversion rate, and webinar-to-deal-created conversion rate (90 days). Break down by webinar topic and source channel (email vs paid vs organic). Surface the top 3 webinars by deal conversion (those are good rerun candidates).
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