What it does
Use when a user mentions "feature discovery paid users", "unused feature nudge", "feature adoption journey", or asks for related help. For paid users who haven't touched key features after 30+ days, fire a feature-discovery nudge journey — one feature at a time, contextually relevant to their use case — preventing retention erosion from underutilization.
You get
Attribute
AI-Derived Attribute produced by this recipe.
Segment
Segment produced by this recipe.
Content Asset
Asset produced by this recipe.
Journey
Journey produced by this recipe.
Dashboard
Dashboard produced by this recipe.
How it works
Build Untouched-Features Attribute
create_ai_attributeCreate an AI-derived attribute
Identify Discovery Audience
Create SegmentBuild a segment
Build Discovery Email Content
Generate ContentGenerate per-feature discovery email templates (one template that pulls the top untouched feature per recipient). Subject:
Build Discovery Journey
Create JourneyBuild a 3-touch journey triggered weekly for users in the feature-discovery segment. Each touch surfaces a DIFFERENT untouched feature from the user
Build Feature Adoption Dashboard
Build DashboardCompose a feature adoption dashboard: feature-discovery email volume by feature (which features need the most nudge — could signal weak in-app discoverability), feature-adoption rate after nudge (% of recipients who use the feature within 14 days of receiving the nudge — typical: 8-15%), retention lift from adoption (compare 90-day retention of users who adopted post-nudge vs. control), and untouched-feature distribution (which features are most-commonly never-touched — informs product team where the discoverability gaps are).
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