Win back the customers who bought once and disappeared

A single purchase followed by 60+ days of silence is a customer slipping away quietly, not a lost cause yet. This segment catches that window so a second-purchase nudge still has a real shot at working.

Analyticssegment-architectEcommerceStandard1 step1 output

Segment

Segment created on /segments.

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What it does

Segments customers who made exactly one purchase and haven't returned in 60+ days, isolating the at-risk one-time-buyer cohort before it becomes permanent churn.

You get

a one-time-buyers-at-risk segment

How it works

Build the one-time-buyer list

Create Segment

Users with exactly 1 order all time, no activity for 60 days or more, and a lifecycle score other than Regulars or Promising.

Produces:Segment

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