A single purchase followed by 60+ days of silence is a customer slipping away quietly, not a lost cause yet. This segment catches that window so a second-purchase nudge still has a real shot at working.
Segment created on /segments.
Segments customers who made exactly one purchase and haven't returned in 60+ days, isolating the at-risk one-time-buyer cohort before it becomes permanent churn.
a one-time-buyers-at-risk segment
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