A single purchase followed by 60+ days of silence is a customer slipping away quietly, not a lost cause yet. This segment catches that window so a second-purchase nudge still has a real shot at working.
Segment created on /segments.
Segments customers who made exactly one purchase and haven't returned in 60+ days, isolating the at-risk one-time-buyer cohort before it becomes permanent churn.
a one-time-buyers-at-risk segment
Open the segment authoring surface, name the segment, and apply the rule below.
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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Jim Stromberg
CEO, StockInvest
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Eric Gardner
COO, FieldsUSA
“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”
Tadas Kertenis
Co-founder, Hoperfy
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