What it does
Detects the moment someone starts the cancellation flow and fires a save sequence before they finish. Offers depend on the customer: high-value users get a pause option or human call, mid-value get a downgrade, low-value get a retention discount.
You get
Cancel-intent detection
value-based save offers
save sequence
retention dashboard
How it works
Build Cancel-Intent Attribute
create_ai_attributeCreate an AI-derived attribute
Identify Cancel-Intent Users
Create SegmentBuild a segment
Build Save-Offer Content
Generate ContentGenerate branched save-offer content per cancel reason. (a) Price reason: offer 20% retention discount for 3 months OR downgrade-to-lighter-plan option; (b) Unused reason: offer 60-day pause OR a 1:1 onboarding call to drive activation; (c) Competitor reason: offer a 1:1 call with PM to address feature gaps + competitive comparison sheet; (d) Feature-gap reason: roadmap visibility for the specific missing feature + interim workaround; (e) Pause-needed reason: 1-click pause for up to 90 days (preserves data); (f) Other/no-reason: ask
Build Save Journey
Create JourneyBuild a branched journey triggered when cancel_intent_signal becomes
Build Save-Flow Dashboard
Build DashboardCompose a save-flow dashboard: cancel-intent volume by week, save rate (intent users who DON
Ready to run this recipe?
Tell Blu what you need. It builds the segment, content, journey, and dashboard in minutes.
Sign up free