What it does
Scores trial users by engagement, segments them by activation level, and runs different journeys for each. Active trials get conversion nudges. Stalled trials get guided onboarding. Ghost trials get a "what happened?" check-in.
You get
Trial scoring
activation segments
tiered onboarding journey
trial-to-paid funnel dashboard
How it works
Compute Trial Health
create_ai_attributeDefine an AI-derived trial_health_score attribute computed from event signals (logins, key feature usage, team invites, data uploaded).
Segment By Risk
Create SegmentSegment trial users into risk tiers (high-engagement, moderate, at-risk) based on trial_health_score.
Build Content
Generate ContentGenerate tier-specific onboarding email content emphasizing relevant aha-moment features per tier.
Build Journey
Create JourneyBuild a tiered onboarding journey routing each tier through appropriate education and conversion touches.
Build Funnel Report
build_funnel_reportCompose a funnel report tracking trial-signup → key-event-1 → key-event-2 → paid-conversion with retention overlay.
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