Not every churned user is equally winnable. Someone who showed real engagement right before churning is a far better win-back bet than someone who was already checked out for months. This segment isolates that specific cohort.
Segment created on /segments.
Segments recently churned users who showed engagement before churning, isolating the best win-back candidates from the broader churned-user pool.
a winnable-churned-users segment
Open the segment authoring surface, name the segment, and apply the rule below.
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