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Winnable churned users

Customers who cancelled in the last two months but are still logging in, texted a quick way back in and flagged to the retention team as the best odds for a win-back.

Authored by Intempt Technologies

Recipe curators

Agentic workflow

3 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.

  1. 1

    Build the win-back list

    Blu builds Segment

  2. 2

    Send a quick win-back text

    Blu builds sms

  3. 3

    Alert the retention team

    Blu builds slack

Leaves behind Segment sms slack

About this recipe

When to use it

Not every churned user is equally winnable. Someone who showed real engagement right before churning is a far better win-back bet than someone who was already checked out for months. This segment isolates that specific cohort.

What it delivers

Segments recently churned users who showed engagement before churning, isolating the best win-back candidates from the broader churned-user pool.

How you prompt this

Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.

Tell Blu Agent what you want

“Customers who cancelled in the last two months but are still logging in, texted a quick way back in and flagged to the retention team as the best odds for a win-back.”

recipe.md preview

Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.

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Inputs & outputs

What the recipe needs before it runs, and what it leaves in your workspace.

Inputs

  1. Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.

Outputs

  1. 01Segment
  2. 02Sms
  3. 03Slack

How the recipe runs

Blu follows the steps in order and shows you each one before anything goes live.

  1. 01Build the win-back listBuild a segment of users named "Winnable Churned Users". A user is in the segment only when all of these are true: - they did the Subscription canceled event at least once in the last 60 days - their Lifetime value attribute is more than 0 - they did the Session start event at least once in the last 7 daysSegment
  2. 02Send a quick win-back textGenerate an SMS for the users in "Winnable Churned Users" letting them know they are welcome back and it only takes a minute to reactivate. One or two sentences, warm and direct tone, no discount language. Use the result of "Build the win-back list".SMS
  3. 03Alert the retention teamGenerate a Slack message to the retention team channel For each user in "Winnable Churned Users", name their email address, and noting that they are still active despite cancelling, so the team prioritizes them first. Use the result of "Build the win-back list".Slack message

Install Intempt and run it

  1. 1

    Sign up

    Create a free Intempt workspace.

  2. 2

    Connect your data

    Add the sources this recipe reads from.

  3. 3

    Ask Blu

    Type /winnable-churned-users in Blu once this recipe is live there.

  4. 4

    Review and approve

    Blu builds each step and waits for your OK before anything goes live.

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