Does anything publish without my approval?

No. Every output stages for review. You approve, then publish.

What inputs does it need to produce on-brand content?

A Brand Kit (voice, tone, colors, blocked terms). Run /brand-kit-setup once and every output inherits it.

Can it produce content in multiple languages?

Yes. /campaign-content generates culturally adapted versions, not literal translations, with character limits respected per locale.

Creative Assistant · Part of Blu

Brief in. Every format out. Brand voice enforced.

For marketing teams shipping content across channels. Produces all 9 content types from a single brief — on-brand, personalized, compliance-validated, ready to publish.

5 skills. From brand setup to every content format.

Click Invoke on any skill to run it live in Blu.

Campaign Content Production

/campaign-content

7 ACTIONS

All 9 content types, brand voice, A/B variants, multi-language — from one brief.

—Parse the brief — audience, channel, purpose, CTA
—Apply Brand Kit voice and tone rules
+5 more

Builds: HTML Email · Plain-text Email · SMS Copy +4 more

Brand Kit & Design System Setup

/brand-kit-setup

10 ACTIONS

Identity, voice, design system, personas, knowledge base, and all channels — the foundation every Blu output depends on.

—Capture brand identity and positioning
—Define voice and tone rules
+8 more

Builds: Brand Identity · Voice & Tone Rules · Design Tokens +3 more

Content Performance Review

/content-review

5 ACTIONS

Pull performance data, diagnose underperformers, generate rewrites, extract top-performer playbook.

—Pull content performance data
—Identify bottom 5 performers
+3 more

Builds: Performance Report · Underperformer Diagnosis · Rewritten Variants +1 more

AI Product Photoshoot

/product-photoshoot

6 ACTIONS

Studio-quality product images with 15 presets and character model consistency.

—Choose preset and scene
—Generate hero shot
+4 more

Builds: Hero Shots · Angle Variants · Lifestyle Scenes +2 more

Product Ad Composer

/product-ads

6 ACTIONS

Pixel-perfect ad creatives from catalog data — social, display, and email formats.

—Pull product catalog data
—Apply brand styling and tokens
+4 more

Builds: Social Ads · Display Ads · Email Banners +1 more

How it works

A consistent pattern across every skill.

Give Blu a brief

Audience, channel, purpose, CTA — describe what you need in plain language. No template to fill out.

Blu drafts with Brand Kit

Every word follows your tone, blocked terms, and channel rules automatically. Liquid personalization is wired in by default.

Review A/B variants

Blu produces genuinely different approaches — benefit-led, curiosity, social proof — not just word-swaps. Pick or blend.

Export to your campaign

Push approved content directly to a journey step, email campaign, or the content library. One click, live.

Frequently Asked Questions

Explore the other 8 specialists

Creative Assistant is one of 9. Each agent owns a piece of the GTM motion — from research and outreach to lifecycle and revenue ops.