Does it follow our brand voice automatically?

Yes. Once Brand Kit is configured, every draft enforces your tone, blocked terms, and channel rules without manual checking.

Can it write copy for email, SMS, and push at once?

Yes — one prompt produces channel-ready copy for all active channels, each formatted for its constraints.

How does A/B variant generation work?

Blu produces genuinely different approaches — benefit-led vs. curiosity vs. social proof — not just word-swaps.

What languages does it support?

Blu can generate and localize content across major languages using your brand voice guidelines.

Creative Assistant · Part of Blu

Creative Assistant

Generate on-brand email, SMS, push, and landing page copy with built-in personalization

What it handles

Multi-channel content

Generate email, SMS, push, and landing page copy in one prompt — each formatted for its channel.

Liquid personalization

Every draft uses real user attributes and Liquid tags so personalization works out of the box.

Brand Kit compliance

Tone, blocked terms, required phrases, and channel rules are enforced automatically from your Brand Kit.

How it works

Give Blu a brief

Audience, channel, purpose, CTA — describe what you need in plain language. No template to fill out.

Blu drafts with Brand Kit

Every word follows your tone, blocked terms, and channel rules automatically. Liquid personalization is wired in by default.

Review A/B variants

Blu produces genuinely different approaches — benefit-led, curiosity, social proof — not just word-swaps. Pick or blend.

Export to your campaign

Push approved content directly to a journey step, email campaign, or the content library. One click, live.

5 skills. From brand setup to campaign production.

Brand Kit & Design System Setup

Set up entire Brand Kit — identity, voice, design system, personas, knowledge base, channels.

10 actionsAll modelsBrand Kit

Campaign Content Production

Produce channel-ready content — all 9 types — with brand voice, A/B variants, multi-language.

7 actionsAll modelsContent Builder

Content Performance Review

Pull performance data, identify what's working, diagnose underperformers, generate improvements.

5 actionsAll modelsReports-Insights

Every skill produces real platform configs not suggestions.

Email copy

All formats, Liquid personalized

SMS & push

Within limits, brand-compliant

A/B variants

Benefit, curiosity, social proof

Brand kit

Voice, tokens, channel rules

AI product images

Studio presets, consistent style

Content library

Tagged, searchable, reusable

Performance playbook

Top patterns, diagnosed fixes

9 specialists.
One growth team.

Purpose-built agents that share one context layer — no data lost between tools.

Data Analyst

Experience Optimizer

Journey Builder

RevOps Automator

Outreach Rep

Account Researcher

Scheduling Assistant

Meeting Notetaker

Stop writing the same copy twice. Let Blu handle every draft.

Blu reads your event stream and delivers the answer.

Run Campaign Content →See Pricing