Do I need to know SQL or write queries?

No. Blu reads your question in plain English, determines the right report type, and builds it — no SQL required.

What if my events aren't set up correctly?

Run Analytics Foundation first. Blu audits your event tracking, maps gaps, and validates sources before building any reports.

How does multi-turn exploration work?

Blu maintains context across follow-up questions. You can drill from a trend into a cohort, then into a segment — all in the same conversation.

Can it alert me when data breaks?

Yes. The Data Quality skill sets up source health monitoring with Slack alerts that fire before your reports show empty data.

Data Analyst · Part of Blu

Data Analyst

Surface funnel leaks, revenue trends, and recommend actions — grounded in your real event data

What it handles

Natural language queries

Ask questions in plain English. Blu returns charts, trends, and summaries from your event and profile data instantly.

Anomaly detection

Blu monitors your key metrics and surfaces unexpected drops or spikes before you think to check.

Cross-platform reporting

Pull behavioral data, campaign performance, and revenue attribution into a single answer.

How it works

Ask anything

"Where do users drop off?" or "How's revenue trending?" — plain language, no query syntax.

Blu detects the right report type

Trend question → Insights report. Conversion question → Funnel. Retention question → Cohort. Path question → Journey map.

Chart renders inline

Interactive, hoverable, drillable. Open in Reports to save as a persistent dashboard.

Insight bridges to action

When Blu spots a drop or anomaly, it offers to build the segment, journey, or experiment that addresses it — without switching tools.

4 skills. From infrastructure to insight.

Analytics Foundation

Map events, build core reports, compose executive dashboard. Without this, all dashboards show empty data.

7 actionsAll modelsEvents

Business Review Package

Produce periodic business review — headline metrics, wins, concerns, comparisons, actions.

6 actionsAll modelsReports-Insights

Data Quality & Source Health

Monitor integration health — sources connected? Events flowing? Schema drift? Identity resolution working?

6 actionsAll modelsEvents

Interactive Data Exploration

Conversational data analysis — ask a question, get inline chart, drill deeper, then build from insight.

All modelsReports-Insights

Every skill produces real platform configs not suggestions.

Event definitions

Canonical events, mapped & verified

Funnel reports

Conversion, drop-off, window

Retention cohorts

Weekly curves, 12-week baseline

Path analysis

Top paths to key events

KPI dashboards

Revenue, users, engagement

Data health alerts

Source monitoring, Slack alerts

Business reviews

Narrative, wins, actions

9 specialists.
One growth team.

Purpose-built agents that share one context layer — no data lost between tools.

Creative Assistant

Experience Optimizer

Journey Builder

RevOps Automator

Outreach Rep

Account Researcher

Scheduling Assistant

Meeting Notetaker

Stop guessing what happened. Start knowing why.

Blu reads your event stream and delivers the answer.

Run Analytics Foundation →See Pricing