Every lifecycle flow, built and running in one session.
For lifecycle marketers. Audits what you have, builds the segment, designs the journey, writes the content, sets up the test, and delivers the dashboard — one skill at a time.
10 skills. From first touch to loyal customer.
Click Invoke on any skill to run it live in Blu.
B2B Nurture & Deal Acceleration
8 ACTIONS
Score leads, segment by readiness, route hot leads to sales, nurture the rest.
- —Build lead scoring model
- —Define readiness-tier segments
- +6 more
Builds: Scoring Model · Segments · Journeys +3 more
Browse Abandonment
7 ACTIONS
Target visitors who viewed products but didn't add to cart — softer messaging, recommendation feeds.
- —Define browse-abandoner segment
- —Build browse recovery journey
- +5 more
Builds: Segments · Journeys · Email Content +2 more
Cart Recovery
9 ACTIONS
Build a complete cart abandonment system — segment, 3-step journey, content, A/B test, dashboard, health alert.
- —Define cart-abandoner segment
- —Build 3-step recovery journey
- +7 more
Builds: Segments · Journeys · Email Content +3 more
Churn Prevention
9 ACTIONS
Score churn risk, alert CSMs for high-risk, auto-engage medium-risk, measure retention.
- —Build churn risk scoring model
- —Define risk-tier segments
- +7 more
Builds: Scoring Model · Segments · Journeys +3 more
Event-Triggered Alerts
6 ACTIONS
Back-in-stock, price drop, birthday, anniversary — the highest purchase intent flows.
- —Define interest and event segments
- —Build trigger-based journeys
- +4 more
Builds: Segments · Journeys · Email Content +2 more
Post-Purchase Nurture
7 ACTIONS
Build the post-purchase sequence that turns one-time buyers into repeat customers.
- —Define first-purchase segment
- —Build post-purchase journey
- +5 more
Builds: Segments · Journeys · Email Content +2 more
Replenishment & Cross-Sell
7 ACTIONS
Automate reorder reminders and cross-sell complementary items after post-purchase.
- —Define replenishment-eligible segment
- —Build replenishment journey
- +5 more
Builds: Segments · Journeys · Email Content +2 more
Trial-to-Paid Activation
8 ACTIONS
Build the scoring → segmentation → onboarding → measurement system that converts trial users to paying customers.
- —Build activation scoring model
- —Define activation milestones
- +6 more
Builds: Scoring Model · Segments · Journeys +3 more
Welcome Series
8 ACTIONS
Build the first-touch email sequence for new subscribers — the #1 revenue-generating automated flow.
- —Define new-subscriber segment
- —Build multi-step welcome journey
- +6 more
Builds: Segments · Journeys · Email Content +2 more
Win-Back & Re-Engagement
7 ACTIONS
Identify lapsed users at increasing severity tiers and run progressive re-engagement flows.
- —Define lapsed-user severity tiers
- —Build progressive re-engagement journey
- +5 more
Builds: Segments · Journeys · Email & SMS Content +2 more
How it works
A consistent pattern across every skill.
Describe the trigger and goal
Tell Blu what starts the journey and what success looks like. Abandoned cart, trial signup, 60 days inactive — any event.
Blu builds the full flow
Steps, delays, branches, channel selection, and content — generated in a single turn, ready to review.
Content is written into every step
Email copy, SMS text, and push notifications — each formatted for its channel with Liquid personalization.
Goal event tracks conversion
Every journey has a success metric. Blu reports step-by-step conversion so you know exactly what to optimize.
Frequently Asked Questions
Explore the other 8 specialists
Journey Builder is one of 9. Each agent owns a piece of the GTM motion — from research and outreach to lifecycle and revenue ops.