The first 30 days after a cancellation are the highest-odds window for a win-back offer to actually land. This segment isolates users who cancelled in that window so outreach doesn't arrive months too late.
Segment created on /segments.
Segments users who cancelled their subscription in the last 30 days, building a fast win-back cohort while the cancellation is still recent enough to reverse.
a recently-churned-users segment
Open the segment authoring surface, name the segment, and apply the rule below.
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Account-level engagement (rolled up from all users on the account) tracked over time — identifies expansion vs. churn-risk accounts.
Plan-limit-to-upgrade funnel built from real subscription state-change events with per-step time-to-convert.
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