Skip to main content
Sign up
Coming soon

Recently cancelled customers

Customers who cancelled in the last month, sent a win-back email and flagged to the retention team while the reason is still fresh.

Authored by Intempt Technologies

Recipe curators

Agentic workflow

3 steps Blu runs end to end. It drafts a plan and nothing runs until you approve it.

  1. 1

    Build the recent-cancel list

    Blu builds Segment

  2. 2

    Draft a win-back email

    Blu builds email html

  3. 3

    Notify the retention team

    Blu builds slack

Leaves behind Segment email_html slack

About this recipe

When to use it

The first 30 days after a cancellation are the highest-odds window for a win-back offer to actually land. This segment isolates users who cancelled in that window so outreach doesn't arrive months too late.

What it delivers

Segments users who cancelled their subscription in the last 30 days, building a fast win-back cohort while the cancellation is still recent enough to reverse.

How you prompt this

Describe the outcome in your own words and Blu Agent maps it to this recipe, or run it by name. It drafts a plan first and nothing runs until you approve it.

Tell Blu Agent what you want

“Customers who cancelled in the last month, sent a win-back email and flagged to the retention team while the reason is still fresh.”

recipe.md preview

Built from the published catalog. Blu Agent's full step prompts load in your workspace when you run it.

Sign up to read the full recipe.md and run it with Blu Agent.

Sign up to see the full recipe

Inputs & outputs

What the recipe needs before it runs, and what it leaves in your workspace.

Inputs

  1. Nothing declared beyond an Intempt workspace. Blu asks for anything else it needs as it goes.

Outputs

  1. 01Segment
  2. 02Email html
  3. 03Slack

How the recipe runs

Blu follows the steps in order and shows you each one before anything goes live.

  1. 01Build the recent-cancel listBuild a segment of users named "Recently Churned Users". A user is in the segment only when all of these are true: - they did the Subscription canceled event at least once in the last 30 days - their Lifetime value attribute is more than 0Segment
  2. 02Draft a win-back emailGenerate a designed marketing email for the users in "Recently Churned Users" inviting them back. Three sentences, warm and non-defensive tone, asking what did not work and offering to help, no discount language, one button linking to the page for restarting their subscription. Use the result of "Build the recent-cancel list".Email content
  3. 03Notify the retention teamGenerate a Slack message to the retention team channel For each user in "Recently Churned Users", name their email address and their Lifetime value, so the team can track cancellation volume and follow up personally with the highest-value ones. Use the result of "Build the recent-cancel list".Slack message

Install Intempt and run it

  1. 1

    Sign up

    Create a free Intempt workspace.

  2. 2

    Connect your data

    Add the sources this recipe reads from.

  3. 3

    Ask Blu

    Type /recently-churned-users in Blu once this recipe is live there.

  4. 4

    Review and approve

    Blu builds each step and waits for your OK before anything goes live.

Related recipes

Intempt TechnologiesFirst-Day High-Intent VisitorsBrand-new visitors already clicking around heavily on their first day, surfaced to sales as a hot-lead draft with a ready-to-send push nudge back to the site.View recipe Intempt TechnologiesPaying accounts going quietLarge paying accounts where nobody has logged in for a month, the clearest detectable churn signal, checked in on personally and flagged to the retention team before it's too late.View recipe Intempt TechnologiesQuiet Returning VisitorsVisitors who keep coming back without ever clicking anything, with a push nudge drafted and a note drafted for the content team about a possible low-interaction signal.View recipe

More recipes by Intempt Technologies

Discovery call qualification fieldsGenerates an AI summary for Discovery calls from meeting data using the qualification framework in the summary recipe.View recipe Post demo nurtureKeeps a demo warm for 90 days with a playbook, a case study, an ROI calculator and a customer story, and pulls the AE in early if they bite.View recipe Product swap in a sceneReplaces the product in a shot you already have with a different one, keeping the scene, lighting and shadow the same.View recipe

Got a play worth sharing?

Publish it to the Intempt Recipe Marketplace and earn when other teams run it.

Submit a recipe