Half of all repeat purchases happen in the first 1-30 days after someone's first order. This segment isolates first-time buyers still inside that critical window, so retention effort concentrates where the odds are actually best.
Segment created on /segments.
Segments first-time buyers within the 1-30 day window after their first order, isolating the highest-leverage period for driving a second purchase.
a second-purchase-window segment
Open the segment authoring surface, name the segment, and apply the rule below.
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